Archive for Trainers

Achieve Fitness Success in 2015: Tips from Topical BioMedics and Celebrity Trainers Laurie Towers and Elite-Ilit Ziegelman

Rhinebeck, NY (PRWEB) December 31, 2014

The New Year is here! January is a time of new beginnings, when people are inspired to take action so they’ll look and feel better—which usually includes losing weight and shaping up. Topical BioMedics, Inc., the makers of natural Topricin Pain Relief and Healing Cream formulas, and celebrity fitness trainers and radio show co-hosts Laurie Towers and Elite-Ilit Ziegelman offer the following tips for getting a new regimen off to the right start and strategies for saying the course so it becomes a lifestyle.    

Ms. Towers, who founded Physical Advantage in Manhattan and Los Angeles and co-founded The Bridal Body Shop on the east and west coasts with personal trainer Ms. Ziegelman says, “Interestingly, the fitness industry is a multibillion dollar one that tends to work for people mainly in the short term rather than the long run. We have a tendency to use getting into shape—or the ideology of it—based on a calendar incentive rather than a general way of living. We don’t invest in what I call our ‘Physical 401k’ and it truly is about everything we do for our bodies now that determines how well we age. Embracing a regimen of healthy eating and exercise as a lifestyle is the only way to see results.”

Proper planning and execution both pre- and post-workout are important for fitness success and sticking with a regimen. Lou Paradise, president and chief of research of Topical BioMedics, Inc., Rhinebeck, NY, says, “There’s a tendency for people to start a new exercise program with a manic zeal. They don’t prepare their body, they work out too long and with too much intensity, and then they don’t allow the proper amount of time for the body to rest and recover. Basically, they just overdo it. As a result their muscles and joints become sore or injured, and they get turned off to working out.”

Here are tips offered by Ms. Towers, Ms. Ziegelman, and Mr. Paradise to get and stay on the fitness track for lasting results and better health.

— Pick activities you like to help you stay motivated. There are lots of choices, from circuit machine training and yoga to spin cycling and Zumba. If you aren’t someone who enjoys the gym or are pressed for time, take walks, buy a set of free weights, or workout with a fitness DVD at home. If you’re a morning person, set your alarm a little earlier to fit in a workout; if you’re a night owl, schedule your routine toward the end of the day. If you enjoy what you’re doing, and carve out the time, you’re more likely to stick with it.

— Set realistic goals. And persevere—results take time. Enjoy the transformation of your body as it happens, little by little, and applaud each success.

–When you’re short on time, break your routine up. You don’t have to do your workout all at once because shorter but frequent sessions are also beneficial. Fifteen or twenty minutes of exercise two or three times a day may fit into your schedule better than a single session.

–Get your body used to exercising. Start slowly, be consistent, and work your way up to a more ambitious routine.

–The body likes challenges and variety. Stave off boredom by mixing up your program—for example, do something aerobic one day, weight-bearing/calisthenics another, yoga the next.

–Enlist friends to join you. The buddy system is a great way to stay focused and motivated.

–Don’t let injuries derail you. Take steps to prevent them by warming up, cooling down, and stretching properly. Also avoid the temptation to overdo it—there’s a difference between challenging yourself and punishing your body.

–Be consistent. Ms. Towers says, “Embrace a marriage of eating well and exercising with the same dedication that you have to brushing your teeth. You would never consider a day where you didn’t take the time to pick up a toothbrush, and exercise should be the same thing. Start a routine, make it a habit, and stick with it. Before you know it, it will become a lifestyle.”


When it comes to exercise, realize there can be too much of a good thing. Says Ms. Ziegelman, “Giving your body the time it needs to rest and recover between workouts is an important part of a fitness program. So is varying your routine so that you work every muscle group without overworking any of them.”

What about the pain and gain equation? Post-workout soreness is one of the main reasons why people quit a new exercise routine. Although a certain degree of soreness is to be expected, it can be controlled so that it doesn’t undermine your efforts. Warming up, cooling down, stretching, pacing yourself as you push yourself, and allowing adequate time for recovery all come into play to help you make the most of your workouts without undo suffering or injury. In addition, your cells need water, so it’s important to stay hydrated. Plan to drink one 20 – 24 oz. bottle of water per hour of working out.

The reason for soreness—and the importance of taking the time to rest and recover—is that muscles grow and become stronger when they are subjected to forces that cause tiny tears in the muscle fibers. During the recovery period following a workout, the body works to repair these fibers and builds new blood vessels to the stressed area. In addition, during recovery, the energy-generating components of the cells develop a higher work capacity, and your bone density increases.


Topricin natural biomedicine cream formulas can assist new as well as experienced athletes in their endeavors to stay active. Mr. Paradise explains, “Topricin provides safe, effective relief and recovery, and addresses the physical demands of working out. Applied pre- and post-workout Topricin can help prevent injury, improve performance, and promote faster recovery.”

Top sports doctor Robert Gotlin—director, orthopedic and sports rehabilitation—encourages the use of Topricin for athletes. He says, “Whether it is an ankle sprain, low back disc disease or carpal tunnel syndrome, debilitating pain often interferes in recreational and professional sporting activities. While there are many modalities available for treating these conditions, many carry significant side effect profiles and others can be overly sedating. Fortunately, I was introduced to Topricin. This odorless and greaseless topical has become a mainstay in my medical toolbox.”

Topricin provides athletes with another significant advantage. It not only intends to heal the aches of pains of working out, it also proves a viable alternative to chemical pain medications and their hazardous side effects. According to Mr. Paradise, “Using oral pain medications or topical ointments with menthol, camphor, and/or other counterirritants does absolutely nothing to promote the healing process. In fact, these products literally shut down the healing process as they address the symptoms, not the cause of the pain. Conversely, Topricin quickly relieves pain by delivering a combination of synergized molecular biomedicines through the skin that stimulate the draining of toxins and fluids through the lymphatic system. This allows a return of oxygen rich blood flow in the micro-capillaries to the affected area, maximizing the body’s healing and repairing process.”

Physical Advantage and The Bridal Body Shop trainers use Topricin as protocol with their clients. Ms. Towers explains, “The most important part of any workout is the recovery phase, so I wouldn’t put my faith in a product that does anything less than aiding and abetting this process.”


A healthy lifestyle regimen includes eating well, and many people make a New Year’s resolution to diet as well as work out. But diets are not a ”magic bullet” and in fact can be counterproductive when an individual feels deprived or gets discouraged when they reach a weight-loss plateau. Like working out, the key is to make healthy eating a lifestyle.

Ms. Ziegelman says, “A great body is not just made in the gym, it’s made in the kitchen and dining room. Getting your body to look the way you want takes time, so don’t lose patience or motivation. There is no greater investment than your health, so make sure that you remind yourself of this constantly.”

Ms. Towers and Ms. Ziegelman offer the following tips for successfully transitioning to a healthier diet.

–Take inventory of what’s in your refrigerator and in your pantry. Get rid of the food and snacks that you know will sabotage your healthier eating habits, so you won’t be tempted when you experience a moment of craving.

–Bring your lunch to work instead of ordering in. Just by doing this you are ensuring both quality control and well as quantity…Not to mention the added benefit of keeping your wallet fatter.

–Rather than sitting at the table after dinner, enlist your dining partner in a walk to burn off calories and get your blood circulating.

–Cut calories without sacrificing taste by substituting sugar with healthier sweeteners when you are cooking, or even in your coffee or tea. A better, natural choice is stevia.

–Nobody is perfect. Says Ms. Towers, “Remember that it is not only natural but desirable to allow yourself a ‘cheat day’ and indulge in the less-than-healthy foods you enjoy. The key is to use that day as a reward for a well-balanced nutritional investment that you abide by the rest of the week.”


Founded by massage therapist and personal trainer Laurie Towers and personal trainer Elite-Ilit Ziegelman, The Bridal Body Shop is based in New York’s Upper East Side and Staten Island, as well as Los Angeles, California, with clients across the country. The business’ arsenal of trainers provide home service, gym sessions, and “virtual training” programs customized for brides, grooms, their parents, and bridal parties to make it all about convenience during this hectic period.

“Our mission is to get brides in the best possible shape to embark on their new life—without drugs or plastic surgery,” says Towers. “Our personal trainers will create a fitness and diet plan specifically tailored for the individual’s needs for results, health and lifestyle. So with “The Bridal Body Shop,’ it couldn’t be easier and safer for the bride-to-be to get in the shape she’s always wanted to be in. And of course, grooms, too.”

For more information on “The Bridal Body Shop” and its services, visit To access The Bridal Body Shop Internet Radio show:


Physical Advantage is Manhattan’s premier sports and performing arts massage and fitness center, with offices in Los Angeles, California, as well. Armed with celebrity trainers, Physical Advantage provides the ultimate in easy access to a better body, stress reduction, and overall wellness. Perennially named to New York Magazine’s “Best of” issue and featured on Fox TV, it has established itself as the premiere “serious” rehabilitative massage and personal training center in Manhattan. Professional athletes, marathoners and triathletes, dancers, actors, and opera singers regularly visit Physical Advantage to get the kinks out and help their bodies heal, recover and renew. All therapists and personal trainers are licensed and certified, and are skilled at providing treatments designed for both short-term pain relief and long-term results.

Physical Advantage treats customers on location and also makes house calls. For more information, visit


20 years in business and a Certified B Corporation, Topical BioMedics is a research and development leader in topical patented natural biomedicines for pain relief. The company’s flagship product, Topricin® Pain Relief and Healing Cream, was introduced in 1994 and is now a leading natural therapeutic brand. A combination biomedicine formula, Topricin has been awarded a patent for the treatment of pain associated with fibromyalgia and neuropathy, and was listed among the Top 100 Green Products of 2012 by Healthy Holistic Living.

The Topricin family of natural healing products also includes Topricin Foot Therapy Cream, specially formulated to treat painful foot and ankle issues and conditions, and Topricin for Children, which received the Parent Tested Parent Approved Seal of Approval (with 5% of sales donated to pediatric cancer foundations). Made in the U.S.A., all Topricin products are federally-regulated over-the-counter medicines with no known side effects, no parabens, petroleum, or other harsh chemicals, no grease, and no odor.

For over 20 years, the company has assisted hundreds of thousands of people suffering with pain and those addicted to painkillers to achieve fully restored and robust healthy living. Unfortunately, millions of people continue to suffer in pain, with many experiencing the hazardous side effects of OTC chemical pain pills or negative effects of narcotic Rx painkillers—an epidemic that turns the lives of American families upside down and is undermining the very fabric of our country.

Because of the company’s experience in addressing these challenges, it has launched its

“Get Relief, Give Relief” initiative: for every Topricin product purchased directly from the company, it will donate a tube of Topricin to a free pain clinic or charitable organization. To participate in “Get Relief, Give Relief,” order from or call 1-800-LES-PAIN (537-7246).

Topical BioMedics now offers TopTrack, a new app for on-the-go pain tracking and monitoring. TopTrack is available free of charge for iPad via the App Store, and will roll out on additional devices in the coming months.

Topricin is available in independent pharmacies, natural food and co-op stores nationwide, including Whole Foods, Sprouts, Pharmaca, The Vitamin Shoppe, Fred Meyer, Wegmans, CVS (Foot Care Section), Walgreens (Diabetic Section), and other fine retailers, as well as directly from the company.

For more information visit



Topical BioMedics, Inc.

The Bridal Body Shop

Physical Advantage


Gaiam Life

Women’s Health

Spark People

Mayo Clinic


LAS VEGAS (PRWEB) December 29, 2014

Fitnet®, the top-rated comprehensive mobile fitness solution, will launch the Fitnet Script™ application during the 2015 International Consumer Electronics Show (CES) in Las Vegas next week. The first-ever, trainer-only application allows certified fitness professionals to quickly and easily upload custom five-minute workout videos onto Fitnet, the client-facing application, which utilizes a combination of biometric sensors, fitness trackers, professional fitness coaching and seven-day workout scheduler to help users reach their individual health and fitness goals.

Fitnet Script is transforming the home fitness industry – a market that has not seen disruption since the invention of Jane Fonda workouts on VHS in the early 1980s. Since the advent of at-home workout classes, consumers have only been able to watch TV fitness videos or do self-initiated routines. Fitnet’s new revenue-share program allows fitness professionals to not only create their own Fitnet profile and easily produce a custom five-minute workout video series, but they also have the ability to track and schedule client workouts, monitor progress and motivate consumers through the custom messaging system within the application. Clients now get all the benefits of one-to-one trainer interaction, high-quality video workouts and high-tech analytics…all from their home, office or hotel room.

Until Fitnet Script, fitness trainers and health coaches have been limited to the number of clients that their bodies and schedules will allow for. This new, free application allows trainers to scale their businesses by reaching new clients from around the world and engaging their existing client base via mobile. According to the IDEA Health and Fitness Association, fitness trainers in the US work an average of 18 hours per week. With Fitnet, these fitness professionals can double their income by increasing engagement with existing clients and adding new ones.

“The ability to quickly and easily upload custom video content and have real-time access to clients’ daily physical activities, workout schedules, goals and scores – even when we’re not present for their workout – enables us to build closer, more intimate and better integrated fitness plans for each client,” said Laurie Maddox, certified fitness professional and founding Fitnet trainer. “Furthermore, it gives trainers and health coaches the opportunity to expand our businesses across the globe, instead of solely in one city or region.

“The addition of the Script application gives Fitnet a level of customization unlike any other fitness application currently on the market,” said Bob Summers, founder and chief geek of Fitnet. “There is no other platform which combines video, computer vision and biometric sensing into one package for health.”

While the Fitnet application itself is free of charge and offers over 250 unique workouts, clients can upgrade to a Fitnet personal trainer starting at $ 19 per month, a price well below the industry average of $ 55 per hour.

“I was using another product for my fitness needs, however, I wanted something that would adapt to my changing skill level as I worked hard toward my personal fitness goals,” said Fitnet user, AnthroGirl93. “This app is great! It monitors your workouts with biometric sensors, and is easily customizable in order to help you reach your personal workout goals.”

Fitnet’s fitness geeks will be available during CES in CES Tech West at booth 74734 for test runs of the Script application, demonstrations of Fitnet 2.2 and five-minute fitness on the hour, every hour courtesy of Fitnet Fitness Trainers. Fitnet is free to download on iTunes or Google Play. More information on the Fitnet Script Application and trainer portal can be found on


About Fitnet

Launched in 2014, Fitnet delivers a personal fitness experience to mobile combining biometric sensors, fitness coaching and online workout buddies. Its unique technological approach converts a mobile webcam into a biometric sensor capable of scoring an individual while they work out with a human trainer. The Fitnet application is used in over 200 countries and its clients have collectively burned over 5 million calories and nearly 1 million minutes of exercise since the launch on January 1, 2014. For more information, visit or follow @fitnethealth on Twitter.

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The Next Level Fitness Solutions For Personal Trainers

The Next Level Fitness Solutions For Personal Trainers

Personal trainers now have a way to learn how to separate themselves from the rest of the pack and stand out in the fitness industry and dramatically improve their business and increase their income. They now have a different alternative to the same old marketing schemes and old school business building ways that are available to them. There is now a company that is cutting edge, using techniques that been proven and used by the most successful people in the fitness industry as well as many other fields as well.

That company is The Next Level Fitness Solutions.

The Next Level Fitness Solutions is a company that specializes in teaching personal trainers and other fitness professionals how to dramatically increase their business focus, client retention, repeat business, income and recognition. But The Next Level Fitness Solutions is certainly not another marketing company that teaches the same old tricks of the SEO trade. They take a different approach altogether.

The Next Level Fitness Solutions focuses on the personal trainer as an individual as well as his or her business within the fitness industry. They work with personal trainers to first help them determine their individual idea of success and build their individual goals based on that idea. They show them how to stay laser focused on those goals daily. Personal trainers and other fitness professionals also learn how to create their niche, their specialty, which will separate them from the hundreds of thousands of other fitness trainers in the industry and, therefore, dramatically increase their marketing efforts and flood them with the type of clients they desire.

The Next Level Fitness Solutions also teaches personal trainers how to create not only a web presence, but also a web presence that dramatically increases leads and profits by defining them as the expert in their field. Once the personal trainers have clearly defined themselves, their business vision and their ideal client they then learn how to effectively market themselves as THE Fitness Professional of choice.

Darrin Nicoli formed The Next Level Fitness Solutions to help dramatically impact the results being obtained by personal trainers and other fitness professionals in the fitness industry. He has combined his knowledge, expertise and proven experience as a fitness professional, business consultant and personal development trainer. Darrin has a passion for helping others and brings an entirely new approach that is much needed in the fitness industry.

Darrin Nicoli has designed individual programs as well as a comprehensive Personal Trainer Mentoring And Coaching Program for The Next Level Fitness Solutions that incorporate personal development training, leadership building, defining a business niche, defining your perfect client, defining yourself as the expert in your field, creating a web presence to dramatically increase your leads and profits, effective marketing, adding additional streams of passive income within your current business and much more.

With proven leadership skills from the US Army, 13 years of proven success building business in the corporate world and utilizing personal development techniques that have dramatically improved his life as an individual as well as the lives of his clients, Darrin Nicoli and The Next Level Fitness Solutions is a breath of fresh air for personal trainers across the fitness industry who want to dramatically improve the results they have been achieving with “conventional” marketing and have a true desire to take their business to The Next Level.

Be sure to visit the main web site for much more information on how The Next Level Fitness Solutions can change you from just another personal trainer into a specialized expert in your field who is sought after by the clients you want to train. From there you can also join their free fitness networking community where you can gain more fitness, nutrition and business building insight from The Next Level Fitness Solutions as well as other personal trainers and fitness professionals. It is a place you can invite all of your clients to which will give you one place to market to all of your clients at the same time. Also sign up for The Next Level Fitness Solutions e-newsletter series to gain insight on the programs used to dramatically increase your business results.

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