Archive for Sport

Amid Supplement Industry Turmoil, dotFIT Launches NSF Certified for Sport Product Line


WESTLAKE VILLAGE, California (PRWEB) June 18, 2015

dotFIT Worldwide launches health, fitness and sports performance products which have undergone the NSF Certified for Sport program. In addition to evidence-based programming, formulas, and 3rd party testing, the NSF Certification ensures collegiate and professional athletes that they are protected from unwarranted suspensions due to banned substances in supplements. This is significant because the supplement industry has been under intense scrutiny by consumer watch groups as well as State Attorney Generals since several mass market products have recently been found to be fraudulent and potentially dangerous.

“The NSF Certification for Sport is a program that most others won’t undergo because of cost and the potential to not pass. Not only are the contents tested to match the label, the program includes a test for banned substances that can creep into products during the manufacturing process because of unprotected, non-segregated mixing rooms or worse, deliberate spiking of illegal ingredients,” said dotFIT Founder and CEO, Neal Spruce. “Collegiate and professional athletes, including my own son, need this assurance in order to protect themselves from unwarranted suspensions,” he continued, “and every fitness enthusiast, athlete, or parents of young athletes, also want assurance the products they take to improve recovery, performance, and health are safe and effective. This is yet another 3rd party validation of purity and potency for the dotFIT product line.” Spruce’s son, Nelson, is a collegiate football player at the University of Colorado, and was among the leading receivers in the nation. dotFIT clients include many collegiate and professional teams, and is the nutrition solution for Fusionetics, a state-of-the-art Human Performance System utilized in the world of professional and collegiate athletics to help athletes improve their performance, speed their recovery and avoid future injury. “Earning the NSF certified for sport stamp of approval is yet another example of dotFIT’s commitment and dedication to providing the best nutritional products to athletes of all levels,” said Dr. Mike Clark Founder and CEO of Fusionetics.

“Our customers will be happy to discover that not only are they getting properly formulated and safe products, but comparable NSF certified products are at least 20-30% more expensive,” Spruce added. Spruce introduced nutrition into the fitness industry more than 30 years ago. He was the creator of Nutritionalysis, the first nutrition program to be implemented in the health club environment, went on to found Apex Fitness, owned and built the National Academy of Sports Medicine with Dr. Mike Clark – today’s largest provider of fitness and sports performance education, and today is CEO of dotFIT Worldwide.

“Every person should be able to experience success through sport and fitness, regardless of their level. Our partners in the health club industry are also committed to affording their members, high school athletes and weekend warriors the same product efficacy and safety. Providing evidence-based nutrition programs, including a line of NSF certified products through our certified fitness professionals is tied directly to my personal goal of saving and enhancing lives through fitness,” said Spruce. “Properly made products can help everyone be more than they can be because we believe you can always grow stronger, play longer and live better, and everyone should be granted the peace of mind that what they’re taking is safe and effective.”

About dotFIT Worldwide:

Founded in 2008 by a seasoned team of leading fitness industry visionaries, dotFIT is a research and development company and the world’s largest provider of evidence-based sport and fitness programming. The company’s unique online platform, and nutrition solutions and products provide the proven essentials needed for people to eat, live and feel better. dotFIT’s programs and products are delivered by sport, fitness and health professionals worldwide. This is the only program approved by the prestigious National Academy of Sports Medicine. For more information visit: http://www.dotFIT.com.

About Fusionetics:

Fusionetics is the Human Performance Company that integrates sports science, clinical application and cutting-edge technology to deliver efficient and effective solutions focused on decreasing injury, optimizing performance, and enhancing recovery. Through the leadership of Dr. Micheal A. Clark, scientists, sports medicine professionals, coaches, athletes and business leaders came together to help people improve their performance. Fusionetics is the result of their combined research, field-testing and the relentless pursuit to perfect human movement. The Fusionetics Human Performance System platforms were developed with every aspect of the systems and programs generated following an evidence-based model. It’s been scientifically proven in the field, and it has been developed to be end user and practitioner friendly, and ultimately is end-user focused. For more information visit: http://www.Fusionetics.com.







Find More Fitness Press Releases

Vitalah


Santa Cruz County, California (PRWEB) March 11, 2015

Vitalah®, creators of Oxylent, has just introduced something very special for the natural athlete. Sport Oxylent® is a comprehensive 3-in-1 supplement drink that supports energy, stamina and recovery through its powerful formulation of important micronutrients designed for athletes, sports enthusiasts or anyone with an active lifestyle. Available in convenient 30-serving canisters or 15-count stick pack boxes, Sport Oxylent makes a refreshing drink in delicious Blueberry Burst flavor. You simply add the powder to water, stir the fizz and drink to your health.

What makes Sport Oxylent so special?

With a unique panel of ingredients that includes Creatine MagnaPower®, SustamineTM, Citrulline Malate, SOD, Superfruit AuroraBlue® blueberry, electrolytes, antioxidants, Vitamins C, D, B6, and B12, and a host of powerful Albion® minerals, this product is the all-in-one solution for pre, during and post workout support. Sport Oxylent is free of sugar, gluten, soy, dairy, GMOs, caffeine and anything artificial for the discriminating taste. Sweetened with natural stevia, the product has zero calories.

Take a look at Sport Oxylent’s important benefits:

    Promotes sustained energy and stamina during exertion
    Inhibits fatigue and muscle breakdown
    Reduces time and energy needed for recovery
    Enhances muscle strength and repair
    Replenishes glycogen/energy store and electrolytes
    Supports metabolism and weight management

According to Lisa Lent, CEO and Founder of Vitalah, “We’re offering the highest quality cutting edge ingredients on the market that are backed by science and available in the most absorbable form for the body’s use. You can feel the difference when you drink Sport Oxylent – that’s because it offers a natural burst of energy that gives the mind and body the stamina it needs to go the distance.”

Vitalah was founded by Lisa Lent as an “invitation to health” born from her passion to create the ultimate supplement for everyday life. Her product, Oxylent, is an effervescent multivitamin drink containing a unique blend of essential nutrients that enable the body to function at peak levels. Oxylent, Prenatal Oxylent, Children’s Oxylent and Sport Oxylent are available at health food stores nationwide and online. Purchasing Oxylent products supports Vitamin Angels®—a global non-profit organization that provides under-nourished children with nutritional supplements. Visit http://www.oxylent.com, or call 877. OXYLENT (877.699.5368). Find Oxylent on Facebook at http://www.facebook.com/oxylent, on Twitter at @oxylent and on Instagram at drinkoxylentbreathelife.

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Vuori launches new men’s performance apparel focusing on yoga, surf, sport and life.


Encinitas, CA (PRWEB) February 03, 2015

Founder Joe Kudla, and collaborating athlete Chris Miller, a pro skateboarder and action sports industry veteran, describe their new brand, Vuori, as a modern men’s performance line that is inspired by the coastal California lifestyle. It is an integration of yoga, surf, sport, art and life. “Vuori is functional high performance apparel that will get you through the rest of your day in style and comfort,” says key collaborator Chris Miller.

After numerous conversations on the active market Joe and Chris realized that the male customer looking for great looking performance clothing is really underserved as so many companies are focused on the women’s market. Athletes ranging from those that practice yoga, surfers, runners, climbers, and cross-fit enthusiasts all mentioned that they did not want to sacrifice style for performance but often had to choose between the two. This was the inspiration behind the brand, to create a line that was built to move and sweat in but transitioned into everyday life in a seamless way with a style that guys actually want to wear.

Vuori has assembled a great team of investors and Board of Directors that are part of the optimistic and healthy lifestyle, including musician Jason Mraz. Industry veterans, Rich Rodstein, formerly CEO of K2 and Michael Magerman, founder of Odyssey Golf are investors and will sit on the board of directors as well. Rounding out the executive team is Nikki Sakelliou, who will lead Vuori’s marketing team. Sakelliou previously lead the marketing efforts for prAna and has deep roots in the surf and skate markets, as does the rest of the creative team. Apparel designer Rebecca Bray previously lead the design efforts for RipCurl and Ashworth and the brand is currently working with newly launched creative agency, Wander and Echo.

Vuori’s Spring collection has just launched and is currently available in outdoor and surf specialty shops, high-end gyms and yoga studios as well as on-line.

ABOUT VUORI CLOTHING

Vuori is a new perspective on men’s performance apparel inspired by the coastal California lifestyle; an integration of yoga, surf, sport, art and music. The product is built to move and sweat in, yet styled for life.

For more information contact nsakelliou(at)vuoriclothing(dot)com. For inspiration visit http://www.vuoriclothing.com __title__ integrated performance]







More Workout Press Releases

Premier Fitness Center Image Bodybuilding in Boulder, CO Rebrands as Image TRX Sport and Adds Dynamic New TRX Workouts to Class Schedule


Boulder, CO (PRWEB) December 30, 2014

Originally founded as Image Bodybuilding in Boulder, CO, in 2010, owner Stacey Purifoy, a former heli-rappeller (which is a firefighter who rappels from a helicopter–similar to a smokejumper), recently rebranded her business as Image TRX Sport to cater to a wider audience with goals of weight loss, strength training, and athletic conditioning.

Image TRX Sport is Boulder’s premier fitness center specializing in TRX workouts using the TRX suspension trainer system. They have over 20 TRX suspension trainer systems positioned away from the facility’s walls, which provides the necessary space for a full range of motion during exercise.

TRX workouts consist of a full body workout using the resistance of one’s own body weight. Classes are customized to individuals with weight loss goals, sport specific goals, injury rehabilitation, and overall fitness. TRX is easy to understand and use, yet can offer a full body workout for beginners all the way up to professional athletes as it blends resistance and cardio training.

Image TRX Sport’s goal is to create trust, honesty, and satisfaction with all clients, and also build an environment where an individual can experience ultimate training and health benefits. Alongside owner Stacey Purifoy, Image TRX Sport now has a total of six certified TRX instructors, which allows for a wide variety of TRX instructor feedback. All fitness instructors at Image TRX Sport are TRX certified for both individual and group training.

“We would love to say thank you to Team Lovato Performance (Elite Triathlete team) for being part of our team here at Image TRX Sport and we look forward to a long partnership together,” says Stacey Purifoy, owner of Image TRX Sport. “Image TRX Sport really enjoys working with some of the most advanced athletes in the country; it’s exciting that we are able to help these incredible athletes with improvements in their sport!”

Already with over 30 classes running per week at Image TRX Sport, they have developed a new TRX Express class for those on the go that still want a fantastic TRX Workout. These classes are only 30 minutes long, but still offer a very strong core workout and muscular strength class. Be ready for some killer cardio in these new TRX Express classes. They run on Tuesdays and Thursdays 7:00am, 7:30am, and 11:30am.

Based in Boulder, CO, Image TRX Sport helps individuals achieve their weight loss or strength training goals, even including custom marathon training and triathlon training programs. View their full schedule and sign up for TRX classes and events here, or contact Image TRX Sport by phone at (303) 834-5056 or in person at 2750 Glenwood Dr. #3, Boulder, CO, 80304 to jump-start a new TRX-based fitness regime!