Archive for Sitraa

Sitraa Health Announces the Launch of a Healthy Grocery Marketplace


Edison, NJ (PRWEB) May 20, 2015

Sitraa, Inc. (http://www.sitraahealth.com), a Edison, NJ based technology and healthcare company focused on finding healthy solutions to combat chronic care diseases, announced the launch of Healthy Grocery Market Platform – http://www.sitraa.com – to help users conscious of finding healthier groceries. Sitraa Health Market Platform uses a number of search and recommendation tools, its own nutritional database, an online grocery platform and a network of registered dietitians. All the nutritionists on Sitraa Market are registered dietitians with active credentials and they advise users and patients in finding healthier groceries and food products.

Sitraa’s Co-Founder & CEO Mr. Sekhar Divakaruni said, “2015 Dietary Guidelines for Americans is very clear. We need to change our eating habits. Sitraa Health Platform focuses on the western diet, which is the root cause of chronic diseases. Research shows that food is a key driver of chronic conditions. The current retail market model that just automatically sells every conceived food product, without having a qualified dietitian to advise the buyers, is not working. Sitraa Health gives a platform for users and patients to receive personalized advice from registered dietitians on virtually anything; feedback on everyday groceries, answers to a specific product query, and advice on healthy dining out and activity. Sitraa uses technology-driven personalized counseling to help users and patients buy healthier foods and change their eating habits gradually. User can refer a grocery or food item to a registered dietitian with just two clicks.”

Mr. Sekhar said “Sitraa Health Market is a unique ecommerce platform that can be implemented for any retail partner in a matter of weeks. Sitraa creates its own content and customizes search and recommendation tools based on the user. Sitraa believes its technology and service can significantly contribute to improving the eating habits of our communities.”

According to the 2015 Dietary Guidelines issued by the US Government (http://www.health.gov/dietaryguidelines/2015-scientific-report/), about half of all American adults—117 million individuals—have one or more preventable, chronic diseases, and about two-thirds of U.S. adults—nearly 155 million individuals—are overweight or obese, According to the American Diabetes Association, there are 29 million Americans who had diabetes in 2012 with an additional 86 million considered pre-diabetic.

About Sitraa

Sitraa, (http://www.sitraahealth.com), is an Edison based technology and healthcare company focusing on finding solutions to chronic indications. Sitraa Health is supported by a network of hundreds of Registered Dietitian-Nutritionists, Certified Diabetes Educators and other care providers, a virtual telehealth module and a marketplace platform where patients and health conscious users identify healthier products with help from their dietitians.

Company Contact;

Shamira Green

Email:support at sitraa.com

Phone: 973-786-1200

sitraa.com







Related Diet Press Releases

Sitraa Health Announces the Launch of its Chronic Care Platform

Edison, NJ (PRWEB) April 17, 2015

Sitraa, Inc. (http://www.sitraahealth.com), a Edison NJ based technology and healthcare company focused on finding new care platforms to combat chronic care diseases, announced the launch of NutritionPlus, a technology and localized chronic care system to help patients with chronic conditions like obesity, diabetes, cardiovascular diseases, chronic kidney disease and fatty liver disease etc.

Sitraa Health’s chronic care platform comprises a telehealth virtual system, ecommerce platform and a network of healthcare providers like registered dietitians, diabetes educators and behavioral therapists. Sitraa Health is a trusted partner of ACOs, physician practices, hospitals, insurers and employers in dealing with the chronic care epidemic.

Sitraa’s Co-founder/CEO Sekhar Divakaruni has said, “Current care model that addresses just the symptoms of chronic conditions with multiple medications is not working. Sitraa Health’s new path is standard of care + NutritionPlus. NutritionPlus focuses on the root cause of chronic conditions- Western Diet. Research shows diet and meal plans, calorie counting don’t work for patients with chronic indications. NutritionPlus is a long term service intended to educate patients and help change their eating habits. NutritionPlus provides not just medical nutrition when the patient is with the physicians and care providers, but also guides them with patient’s everyday living like buying healthier groceries and dining on the right type of foods. Sitraa Health uses technology driven remote counseling and a local personalized relationship to address underlying cause for a chronic condition to improve clinical outcomes.”

Mr. Sekhar said “Sitraa Health already has a national footprint and can partner with Accountable Care Organizations (ACOs), hospitals, healthcare systems, primary care and specialty physician practices that treat patients with chronic conditions, insurers and employers. NutritionPlus can significantly contribute to improving clinical outcomes as outlined by the Center for Medicare and Medicaid Services (CMS). Sitraa is open to contractual and shared savings based relationships with ACOs and other providers”

According to the Center for Medicare and Medicaid Services, the percentage of CMS beneficiaries affected with chronic condition is staggering. The Medicare beneficiaries affected with Hypertension-58%, Hyperlipidemia -46%, Arthritic disorders-30%, Ischemic Heart Disease (IHD)-30%, Diabetes-28%, Chronic Kidney Disease (CKD)-16%, Alzheimer’s/Dementia- 16%, Blood Pressure/Hypertension-14% and Depression-14%. This is in addition to 15 million Medicare beneficiaries who are considered obese with a Body Mass Index (BMI) of at least 30. According to the American Diabetes Association, there are 29 million Americans who had diabetes in 2012 with an additional 86 million considered pre-diabetic and 153 million Americans are overweight or obese.

About Sitraa

Sitraa, (http://www.sitraahealth.com), is an Edison based technology and healthcare company focusing on developing new platforms for chronic indications. Sitraa Health is supported by a network hundreds of registered dietitians, diabetes educators and other care providers, a virtual telehealth module and a marketplace platform where patients and health conscious users identify healthier products with help from their dietitians. When the patient is ready to buy, they are forwarded to a partner store.

Company Contact:

Shamira Green

Email:support(at)sitraa(dot)com

Phone: 973-786-1200

http://www.sitraahealth.com







More Diet Press Releases