Archive for Retrofit

Retrofit Names Former Wrigley Exec Julie Goldman Vice President of Marketing and Product Management


Chicago, Ill. (PRWEB) April 10, 2015

Retrofit, the corporate weight management solution driving leading outcomes at the nation’s top employers, announces today that it has recruited former Wm. Wrigley Jr. Company global brand strategist and innovator Julie Newhouse Goldman to oversee marketing and product divisions at its Chicago, Ill. headquarters.

On the heels of the recent sales team expansion, the announcement marks a series of high-talent hires and steady growth for Retrofit. CEO Mary Pigatti brought in Goldman as VP of Marketing and Product Management to oversee the teams and assist with product innovation and marketing its targeted weight management solution for America’s largest employers.

“Julie’s experience in global marketing and strategic planning is a perfect compliment to our short-term and long-term strategic goals” said Pigatti. “Her track record as a results-driven innovator in health and wellness will allow us to bring next practices and first-in-class products to employers as part of a high-tech, high-touch solution.”

Goldman brings more than 20 years of global marketing, innovation, strategy and wellness experience to Retrofit. She previously served as Senior Director, Global Brand Strategy and leader of Global Wellness for the Wm. Wrigley Jr. Company. Prior to her role at Wrigley, she served as Director, Health and Wellness Marketing for PepsiCo. She also oversaw influencer programming and blue ribbon health and wellness advisory boards at Frito Lay, the Quaker Oats Company and the Clorox Company. Goldman is a graduate of The University of Notre Dame in South Bend, Ind. and received her M.B.A from The Anderson School at University of California, Los Angeles.

“The obesity epidemic is a global issue in need of a proven solution like Retrofit,” said Goldman. “I look forward to helping the leadership team capitalize on its steady momentum with employers and leading the Marketing and Product teams in further building the Retrofit brand and introducing new and enhanced Retrofit product offerings that meet and exceed the needs of our customers today and in the future.”

Retrofit is currently offered to employees at Google, Salesforce.com, DeVry Education Group, the American Hospital Association and more. The weight loss solution includes proactive one-on-one coaching, interactive video classes and expert moderated communities that work with cutting-edge mobile apps and devices.

The national weight management company has been making national headlines as it aims to deliver the most personalized, effective and sustainable results. In fact, 90% of its clients lose weight and 68% keep it off 18 months later. Retrofit clients are two times more satisfied than those on other weight loss programs, according to a recent customer satisfaction survey.

A Duke University study found that as an individual’s BMI rises, his or her healthcare costs skyrocket and each overweight or obese employee costs employers nearly $ 1,500 a year in added healthcare costs.

About Retrofit

Retrofit provides a science based, tech-enabled proven approach to weight loss, delivered with the human touch of multi-disciplinary certified wellness experts. Retrofit is the truly personalized, holistic weight management solution that transforms lives and workplaces. Retrofit expert nutritionists, exercise physiologists and behavior coaches help individuals and corporate employees address underlying behavioral issues, and close the gap between what they know and what they do, in order to help them lose weight and live a healthy life they love. Retrofit has raised $ 15.7 million in venture financing, led by Draper Fisher Jurvetson (DFJ). Cambia Health Solutions also participated. Retrofit can be found on the Web at RetrofitMe.com and by calling 855-4-RETROFIT. Follow the company on Facebook and Twitter at @retrofitme.







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Retrofit Unveils New Weight Management Solution For Corporate Market; Offers Proven Outcomes and Performance Guarantees


Chicago, Ill. (PRWEB) January 21, 2015

Retrofit announces today the launch of a comprehensive weight management solution to help employers successfully tackle the obesity epidemic and associated costs. The solution brings a first-of-its-kind approach to the marketplace, combining one-on-one video coaching with real experts, interactive classes and the social support needed to help the overweight and obese population achieve lasting weight loss. Initial outcomes among current clients are so promising that the company is now offering a weight loss performance guarantee exclusively to its corporate clients adding Retrofit to their overall wellness portfolios.

Several of the nation’s largest corporations are joining Retrofit, including Google, Salesforce.com, the American Hospital Association, and DeVry Education Group. On average, 4 out of 5 Retrofit clients are losing weight and the average participant loses an average of ½ pound to 1 pound per week during a six-month time period.

The company has invested in its highly-effective Retrofit corporate solution meet the growing demands of corporations that are truly passionate about the overall health and happiness of employees.

“Our customers tell us weight management is their number one priority,” said Mary Pigatti, Retrofit CEO. “To date, traditional weight loss solutions have not met employers’ needs. We are pleased to bring a turn-key solution to the corporate market that meets employer demand, delivers proven, sustainable outcomes, drives significant ROI and increases employee engagement. Retrofit is a powerful proven solution that business leaders are hungry for.”

The new six-month Retrofit corporate program features both expert coaching and technology-enabled support that includes:

*Private proactive 1:1 video coaching from registered dietitians, exercise physiologists and behavior coaches with advanced degrees in their disciplines

*Live online interactive classes and expert-moderated online communities

*Private dashboard & mobile app with photo food and exercise logging with proactive, personalized expert feedback

*Integration with Fitbit ™ activity tracker and Wi-Fi scale enabling real-time performance tracking and actionable insights

“Our corporate customers’ populations have varying needs and learning styles. The Retrofit team brings years of consumer marketing insights to the development, design and deployment of the Retrofit solution, allowing us to deliver the program components our customers desire most – flexibility, personalization, engagement, and outcomes,” said Retrofit VP of Product Whitney Durbin.

Director Global Benefits at DeVry Education Group Darin Winckler credits the Retrofit corporate program for contributing to the company’s annual medical savings estimated at $ 67,593. Outcomes at DeVry included a total collective weight loss of 1,600 pounds for its employees, with an average individual loss of 16.7 pounds per person. DeVry reported a total obesity reduction of 15% during its year on the Retrofit program.

“Employees using Retrofit love the program. The feedback we received has been outstanding. People that have been trying to lose weight for 20 to 30 years finally had success with Retrofit,” Winckler said.

In addition to adding this targeted solution to its corporate mix, Retrofit recently debuted a fully redesigned website RetrofitMe.com that features real clients and inspiring stories of how Retrofit is changing and saving lives.

“The new Retrofit website offers a glimpse into a day in the life of our clients,” said Retrofit Chief Marketing Officer Tanya Singer. “Traditional weight loss before and after photos cannot tell the story of the true joys and successes our clients have achieved both at work and home. The site now offers them an opportunity to share their personal journeys with the world.”

As a leader in the field of wellness, Pigatti is confident the new corporate solution will inspire healthy behavior change, reduce healthcare costs and create productive, high performing workplaces.

About Retrofit

Retrofit provides a science based, tech-enabled proven approach to weight loss, delivered with the human touch of multi-disciplinary certified wellness experts. Retrofit is the truly personalized, holistic weight management solution that transforms lives and workplaces. Retrofit expert nutritionists, exercise physiologists and behavior coaches help individuals and corporate employees address underlying behavioral issues, and close the gap between what they know and what they do, in order to help them lose weight and live a healthy life they love. Retrofit has raised $ 15.7 million in venture financing, led by Draper Fisher Jurvetson (DFJ). Cambia Health Solutions also participated. Retrofit can be found on the Web at RetrofitMe.com and by calling 855-4-RETROFIT. Follow the company on Facebook and Twitter at @retrofitme.