Archive for Rebrands

Premier Fitness Center Image Bodybuilding in Boulder, CO Rebrands as Image TRX Sport and Adds Dynamic New TRX Workouts to Class Schedule

Boulder, CO (PRWEB) December 30, 2014

Originally founded as Image Bodybuilding in Boulder, CO, in 2010, owner Stacey Purifoy, a former heli-rappeller (which is a firefighter who rappels from a helicopter–similar to a smokejumper), recently rebranded her business as Image TRX Sport to cater to a wider audience with goals of weight loss, strength training, and athletic conditioning.

Image TRX Sport is Boulder’s premier fitness center specializing in TRX workouts using the TRX suspension trainer system. They have over 20 TRX suspension trainer systems positioned away from the facility’s walls, which provides the necessary space for a full range of motion during exercise.

TRX workouts consist of a full body workout using the resistance of one’s own body weight. Classes are customized to individuals with weight loss goals, sport specific goals, injury rehabilitation, and overall fitness. TRX is easy to understand and use, yet can offer a full body workout for beginners all the way up to professional athletes as it blends resistance and cardio training.

Image TRX Sport’s goal is to create trust, honesty, and satisfaction with all clients, and also build an environment where an individual can experience ultimate training and health benefits. Alongside owner Stacey Purifoy, Image TRX Sport now has a total of six certified TRX instructors, which allows for a wide variety of TRX instructor feedback. All fitness instructors at Image TRX Sport are TRX certified for both individual and group training.

“We would love to say thank you to Team Lovato Performance (Elite Triathlete team) for being part of our team here at Image TRX Sport and we look forward to a long partnership together,” says Stacey Purifoy, owner of Image TRX Sport. “Image TRX Sport really enjoys working with some of the most advanced athletes in the country; it’s exciting that we are able to help these incredible athletes with improvements in their sport!”

Already with over 30 classes running per week at Image TRX Sport, they have developed a new TRX Express class for those on the go that still want a fantastic TRX Workout. These classes are only 30 minutes long, but still offer a very strong core workout and muscular strength class. Be ready for some killer cardio in these new TRX Express classes. They run on Tuesdays and Thursdays 7:00am, 7:30am, and 11:30am.

Based in Boulder, CO, Image TRX Sport helps individuals achieve their weight loss or strength training goals, even including custom marathon training and triathlon training programs. View their full schedule and sign up for TRX classes and events here, or contact Image TRX Sport by phone at (303) 834-5056 or in person at 2750 Glenwood Dr. #3, Boulder, CO, 80304 to jump-start a new TRX-based fitness regime!

WellCare Rebrands Its Windsor Medicare Advantage Plans

Tampa, Fla. (PRWEB) November 10, 2014

WellCare Health Plans, Inc. (NYSE: WCG) announced today that the Medicare Advantage (MA) plans previously offered by Windsor Health Group, Inc. have been rebranded as WellCare MA plans for the 2015 Open Enrollment Period (OEP). WellCare completed the acquisition of Windsor Health Group on Jan. 1, 2014.

During OEP, which ends on Dec. 7, Medicare-eligible individuals in Arkansas, Mississippi, South Carolina and Tennessee will be able to select WellCare MA plans that are specifically designed to meet the needs of cost-conscious seniors. Some plans offer a $ 0 premium combined with benefits that go beyond original Medicare, including a 24-hour nurse advice line, dental, vision, hearing, transportation, fitness and over-the-counter benefits. Additionally, there are new plans being made available in select counties, such as premium give-back plans, to bring more choices to Medicare beneficiaries. With WellCare’s expertise in serving millions of Medicaid members, some of these plans are good options for Medicare beneficiaries who are dually eligible for both Medicare and Medicaid.

WellCare’s Medicare Advantage Prescription Drug (MAPD) plan members can fill their prescriptions at any of the more than 60,000 WellCare network pharmacies nationwide. Starting in 2015, WellCare also helps its MAPD members save on their medications by offering preferred cost sharing at certain network pharmacies. These pharmacies include Duane Reade, H-E-B, Kmart, Kroger, Sam’s Club, Walgreens and Walmart. Members who select mail-order pharmacy service, available through CVS Caremark, will have $ 0 co-pays for their preferred generic (Tier 1) medications and significant savings on many other prescriptions.

“WellCare is committed to understanding the health and social service needs of all of our members and to providing them with access to quality care and services,” said Kelly Munson, region president, Arkansas, Kentucky, Mississippi and Tennessee. “We are excited to bring WellCare’s MA plans to new communities and to further our work to help our members lead better, healthier lives.”

“WellCare works to deliver benefits and services in a way that enhances our members’ health and quality of life,” said Dave Shafer, state president, South Carolina. “We are pleased to be able to offer new options to value-conscious seniors in South Carolina.”

Across the country, WellCare MA plans are available to more than 19 million Medicare-eligible residents in 402 counties. As of Sept. 30, 2014, WellCare serves approximately 371,000 MA members nationwide.

For information on becoming a WellCare member, or to learn more about the company’s plans and services, please visit or call 1-877-891-3262 (TTY/TDD 711) Monday through Friday from 7 a.m. to 7 p.m.

About WellCare Health Plans, Inc.

WellCare Health Plans, Inc. provides managed care services targeted to government-sponsored health care programs, focusing on Medicaid and Medicare. Headquartered in Tampa, Fla., WellCare offers a variety of health plans for families, children, and the aged, blind, and disabled, as well as prescription drug plans. The company serves approximately 4 million members nationwide as of Sept. 30, 2014. For more information about WellCare, please visit the company’s website at or view the company’s videos at

Rhythm Superfoods Rebrands To Invite More Consumers To Find Their Rhythm Through Healthy Snacking

AUSTIN, TX (PRWEB) October 28, 2014

Rhythm™ Superfoods, makers of nutritionally rich and naturally delicious superfood snacks, is set to unveil new branding for all products this November. The new design will reflect Rhythm™ Superfoods’ upbeat and vibrant vision and its mission of providing nutrient dense snacks that keep you feeling balanced, nourished and in tune with your body.

Rhythm™ Superfoods’ new, energetic packaging will feature a sleek and simple look, eye-catching to anyone seeking an honest and better-for-you snack option. Highlighting the many nutritional benefits of both its USDA organic Kale Chips and baked Superfood Chips, the front of the bags will flaunt a Non-GMO Project Verified seal, a certified gluten-free label as well as the products’ high protein and fiber counts. Keeping with the brand’s authentic image, products will also be pictured on the Superfood Chip packaging so consumers are aware of exactly what is going into their bodies. In addition, a window will also be incorporated onto the Kale Chip packs, providing consumers with a pure and transparent look at its innovative and healthy snacks.

To accompany the upgraded packaging, Rhythm™ Superfoods will launch its Original Kale Chip – a plain chip lightly dressed with sunflower butter, tahini and mild spices. Like all Rhythm™ Superfoods’ kale chips, the new flavor will be USDA organic, Non-GMO Project Verified and certified gluten-free.

“As a passionate and dedicated company, we want there to be an emphasis on what our brand is all about and the reason why we created Rhythm™ Superfoods back in 2009 – to provide inventive and nutritious snacks to people who are looking for a healthy rhythm in life,” said Rhythm™ Superfoods CEO and President, Scott Jensen. “Our new look isn’t just fun and lively but also makes us an even more approachable snack that is honest to consumers from our company mission down to our ingredients.”

Rhythm™ Superfoods will also launch a revamped website which will go live this November in conjunction with the introduction of the new packaging. The new website will bring the company mission and vision to life by educating consumers about the brand’s superfood ingredients as well as provide access to recipes, feel-good tunes, information on Rhythm™ Superfoods’ community outreach program and more. For additional information on Rhythm™ Superfoods and to check out the brand’s new look, please visit


About RhythmTM Superfoods

RhythmTM Superfoods is a brand at the forefront of the healthy food movement, responding to the public demand for innovative, nutritionally-dense specialty foods with its first-to-market RhythmTM Superfood Kale Chips and most recently its line of RhythmTM Superfoods Superfood Chips. Founded in 2009, RhythmTM Superfoods is dedicated to using only the best ingredients to create its nourishing snack foods. Available in retail outlets such as Whole Foods, Sprouts, Kroger, Wegmans, and Stop & Shop, the brand offers great-tasting products that are just as applicable to a strict vegan diet as they are to a more conventional food regimen. For more information on RhythmTM Superfoods please visit