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THE COLLECTION Porsche and Martini Media Hosted The Ultimate Porsche Scavenger Hunt Across Iconic Miami Destinations for Charity


MIAMI, FL (PRWEB) March 25, 2015

Passion. Philanthropy. Porsche. On March 21st, nine Porsches seized the streets of Miami for the first ever technology-enabled and social media-driven #PorscheScavengerHunt. Hosted by Martini Media and THE COLLECTION, Miami’s foremost luxury automotive dealership, the exclusive, invite-only Porsche Scavenger Hunt included teams of prominent Miami enthusiasts competing for a $ 5,000 donation to their charity of choice. Invitees took the streets in the most notable Porsche vehicles, which included the highly sought-after Macan S, Cayman, Boxster, Boxster GTS, Panamera Turbo S, Cayenne Turbo and 911 Targa 4S.

Some of Miami’s most influential business leaders, journalists and trend-setters attended the event—including real estate developer Gil Dezer, Vixen Workout Founder Janet Jones, Miami.com Editor Fred Gonzalez, Haute Living’s Hadley Henriette, Tara Ink’s Nick D’Annunzio, Million Dollar Listing’s Chad Carroll, Latin recording artist Fantine, and bloggers Daisy Olivera and “The Wordy Girl” Maria Tettamanti. After completing six clues and two bonus clues, the winner of the 2015 Ultimate Porsche Scavenger Hunt was: Janet Jones who donated the $ 5000 winnings to Live Like Bella Foundation for Childhood Cancer.

”We wanted enthusiasts of luxury cars to be able to experience what it’s like to drive a Porsche — whether it’s through social media or at THE COLLECTION — combined with the fun and excitement that’s part of being in Miami,” said Ken Gorin, President and CEO of THE COLLECTION. “It’s a great opportunity to share this experience with thousands of online supporters — through Instagram, Facebook and Twitter.”

The #PorscheScavengerHunt marks another exciting step forward in the realm of consumer engagement and digital marketing for luxury automotive brands. Using the latest in technology, GoPros, drones and cameras captured every moment from the iconic Miami destinations, which included The Biltmore Hotel, Kennedy Park, Coco Plum Circle, Marlins Park, Versailles and Wynwood. With technology from Stray Boots, which turns a physical map into a digital adventure, drivers followed the trail of clues that led them to these prominent Miami spots.

To enhance the live component of the event, all “hunters” were initially told to post on their social media accounts upon completion of each task. Points were awarded based on the amount of completed tasks, pictures posted on social media and time. The scavenger hunt finished with a cocktail toast at THE COLLECTION, where the winner was selected and received the $ 5,000 check for their charity of choice.

“As people’s concept of luxury evolves, it’s up to automotive brands to develop inventive partnerships and find creative ways to engage their audience,” said Erik Pavelka, CEO of Martini Media, the leaders in engaging the affluent online. “If your audience spends much of their day online, and it forms a big part of their consumer habits, then you have to give a digital brand experience that matches what they expect from your product.”

For more information on the newest vehicles from THE COLLECTION Porsche, visit http://thecollectionporschemiami.com/ or call us today at 305-444-5555.

About THE COLLECTION

On the corner of Bird Road and Ponce de Leon Boulevard in Coral Gables stands South Florida’s definitive luxury automobile destination, THE COLLECTION. President and CEO, Ken Gorin, a 36-year industry veteran in the exotic and luxury automobile business has built a world-class dealership housing the globe’s most celebrated automotive brands: Audi; Porsche; Ferrari; Maserati; Alfa Romeo; McLaren; Aston Martin and Jaguar. THE COLLECTION’s success is credited to outstanding service, exceeding customer expectations and to a staff that treats customers like members of their family. THE COLLECTION’s facilities include a state-of-the-art service department, parts facility, and boutique to outfit today’s high performance enthusiast. In October 2010, The Collection proudly inked a deal with seven-time NBA Miami HEAT Champion, ten-time NBA All-Star, and Olympic Gold Medalist, Dwyane Wade. He is now teamed up with THE COLLECTION as the face of the brand. To experience The COLLECTION, call 305.444.5555, or visit http://www.thecollection.com.    

About Martini Media:

Founded in 2008, Martini Media specializes in helping the world’s most prestigious brands engage the most affluent and influential online. Leveraging proprietary insights on how and where the affluent consume media, as well as unmatched access to the passion-based, niche sites this audience interacts with, Martini provides highly efficient, targeted reach into the affluent market. Headquartered in San Francisco, Martini has offices in New York, Chicago, Detroit, Los Angeles and London. Visit http://www.martinimediainc.com to learn more.







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Natural Gourmet Institute Launches Certificate Programs in Writing for Food Media, Sustainable Meat, and Culinary Tours


New York, NY (PRWEB) October 16, 2014

Natural Gourmet Institute, the leader in health-supportive culinary education, is launching three new courses to add to their Certificate Program offerings: Writing for Food Media, Sustainable Meat and Culinary Tours.

Led by industry experts, these innovative programs are designed to give students the opportunity to enhance their education and gain expertise in numerous in-depth culinary topics.

“Since Dr. Annemarie Colbin founded the school in 1977, Natural Gourmet Institute has been pushing culinary boundaries” says CEO Anthony Fassio “with the launch of Certificate Programs, NGI is teaching students to look beyond basic culinary technique into how to integrate a holistic perspective of the food system into their culinary perspective.”

Led by Dawn Perry, Senior Food Editor at Bon Appétit, Writing for Food Media Certificate Program will teach students to develop concise, successful recipes appropriate for books, magazines and online media. During the 8-week course, students will write, develop and cook recipes to prepare them to be cross-tested, edited and photographed. In addition, students will hear from an impressive line-up of professional recipe editors, food stylists, and photographers, including Adam Rapoport, Editor-in-Chief at Bon Appétit and Mark Druckor, Restaurant Editor at Epicurious to learn what makes their jobs unique and what each looks for in a successful recipe. Tuesdays and Thursdays, February 26 – April 9, 2015 6:30 – 9:30pm.

Sustainable Meat Certificate Program students will learn the craft of ethical meat sourcing, butchery and fabrication. Offered in partnership with Dickson’s Farmstand Meats – one of New York City’s most sought after butcher shops – the course will provide students with a thorough understanding of grass-fed beef and pastured pork farming and butchery (including knife skills, whole animal breakdown, specialty cut preparation and charcuterie). The program will demonstrate how to raise animals with integrity, how animals fit into the ecology of the farm and the environment as a whole, how animal proteins fit into human health and diet, and teach respect through ethical handling and whole animal utilization. Farm Stay: March 19 – 20, 2015 Dickson’s Farmstand Meats: March 23 – 27; March 30 – April 1, 2015.

Culinary Tours Certificate Program: Led by seasoned culinary tour director and NGI’s Senior Director of the Chef’s Training Program, Chef Sue Baldassano, students will learn the fundamentals of one of the world’s most beloved cuisines on a six-day culinary tour of beautiful Oaxaca, Mexico. Throughout the trip, students will visit renowned restaurants and meet talented local cooks from whom you will learn traditional food preparation methods and recipes hands-on. The course will focus on classic dishes like tamales, mole sauces, corn, beans, tacos and much more. Students will also visit historical sites and meet local craftspeople – chocolatiers, weavers and knife-makers. Sunday, June 21, 2015 – Friday, June 26, 2015.

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About Natural Gourmet Institute

Founded in 1977 by Annemarie Colbin, Ph.D., Natural Gourmet Institute (NGI) is the leader in health-supportive culinary education. Natural Gourmet Institute’s Chef’s Training Program is a comprehensive and professional program that trains students to meet the growing demand for culinary professionals who are able to make the connection between food and health. Natural Gourmet Institute also offers public intensives, hands-on instruction, demonstrations and lectures for the healthy cooking enthusiast. On Friday night, the school is transformed into an intimate dining room, where NGI’s Chef’s Training Program students and instructors prepare a three course vegetarian Friday Night Dinner that is innovative, delicious and beautifully presented. http://www.naturalgourmetinstitute.com







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