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Inc.com and Americas Mojo Maven Join Forces to Bring The Magic Of Mojo to Small Businesses Everywhere


Asheville, NC (PRWEB) February 05, 2015

You just never know what can happen in a chance meeting. Such a fortuitous event happened last May when Ariana Ayu found herself engaged in a delightful conversation with Jim Ledbetter, Editor of Inc. Magazine and website. They were both attending a dinner at Inc.’s GrowCo Conference in Nashville, TN and found themselves naturally discussing small business and entrepreneurship. Jim Ledbetter, formerly of Reuters (as well as The Village Voice, Time Inc. and Fortune Inc,) became the Editor of Inc. in January of 2014. He asked Ayu if she’d be willing to contribute a few articles to Inc. com, and her column, “Business Mojo” was born.

What is Business Mojo, you ask? Ariana Ayu says, “I always define mojo as the creative power behind success, and that’s true whether referring to a person or a business. Mojo is an internal factor that shines through the outside structure (i.e. a human being or a business entity). As an individual, mojo makes you magnetic, attracting people to you who want what you offer. As a business, mojo does the same; attracting talent as well as customers.”(1)

Inc.com, which turned 35 this year, is one of the leading print and online publications for small businesses and entrepreneurs. It is the perfect fit for Ariana Ayu’s cutting edge business savvy, and an ideal forum for her sassy and topical writing style. Inc. had a lot of peer recognition in 2014, with the American Society of Magazine Editors singling Inc. out with its 2014 National Magazine Award for General Excellence, AdWeek readers picking Inc. as a Readers’ Choice on the AdWeek Hot List, and Ad Age naming Inc. to its sought-after A-List. Inc. was also nominated as a 2015 finalist in two categories of National Magazine Award, including General Excellence. (2)

“People think business is all business, but it’s not. Business is about people,” says Ayu. “When we honor the human factor within business we improve our bottom line, the economy, and the lives of all those we touch.” This applies to large corporations as well as small businesses. Ayu has worked as a high-level executive and board member for a multimillion-dollar consulting company as well as working for and with companies ranging from 1 person to more than 10,000.

“Small businesses are the driving force of the economy and create 70 percent of the jobs in America,” Eric Cantor, R-7th, said in a Nov. 25 news release.(3) Small businesses matter. They are instrumental to the American economy and are the building blocks of the largest corporations. Today, 2 out of 3 new jobs are created by small employers, which employ about 120 million people from the private sector workforce. More than 40% of the high technology workers in America are employed by small firms who also produce 13 times more patents per employee than larger firms. (4)

Ariana Ayu, CEO and founder of several companies, including Ayutopia International, which develops profitable collaborative corporate cultures, personal celebrity brands, and custom branded websites has written a number of informative and entertaining articles for Inc., including “Is Your Management Style Scaring Your Employees?” “The Enormous Cost of Unhappy Employees” and “Business Mojo: 4 Ways to get More Mojo into Your Company Culture.” Her full repertoire of Inc.com articles can be found at http://www.inc.com/author/ariana-ayu.

Inc. is the only major business magazine edited exclusively to guide CEOs and owners of small-to-midsize companies to success. Inc. provides fresh, insightful analyses to give the major players in the business world the tools they need to excel. Each issue, written by managerial gurus and experts, utilizes real life examples of strategies, case studies, and successes and failures edited specifically to illuminate new ways in which its readers can benefit. Big and small organizations alike turn to Inc. to make sense of ever-changing business world. (5)



ABOUT ARIANA AYU

About Ariana Ayu — Often called America’s Mojo Maven, Ariana Ayu helps businesses grow and succeed with strategic consulting that brings more of their “IT factor” to life. She is a celebrated business and marketing strategist, interpersonal expert, international speaker, executive coach, and entrepreneur. Author of “The Magic of Mojo” series and the column “Business Mojo” on Inc.com, Ariana guides individuals on a step-by-step path to achieve both success and happiness – without sacrificing one for the other. Ariana was named Woman of the Year by the National Association of Professional Women and is an executive board member of the National Women’s Political Caucus.

Learn more at http://www.Ayutopia.com.

(1)    http://www.inc.com/ariana-ayu/business-mojo.html

(2)    Excerpt and quote from http://www.inc.com/eric-schurenberg/inc-a-great-year.html

(3)    http://www.richmond.com/news/article_727be046-0ddd-50e7-9f3e-351b5666d4eb.html

(4)    https://www.sba.gov/sites/default/files/sbfaq.pdf

(5)    http://www.incmagazine-digital.com/incmagazine/november_2014/Brand.action?lm=1414744262000







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