Archive for Marketplace

Sitraa Health Announces the Launch of a Healthy Grocery Marketplace

Edison, NJ (PRWEB) May 20, 2015

Sitraa, Inc. (, a Edison, NJ based technology and healthcare company focused on finding healthy solutions to combat chronic care diseases, announced the launch of Healthy Grocery Market Platform – – to help users conscious of finding healthier groceries. Sitraa Health Market Platform uses a number of search and recommendation tools, its own nutritional database, an online grocery platform and a network of registered dietitians. All the nutritionists on Sitraa Market are registered dietitians with active credentials and they advise users and patients in finding healthier groceries and food products.

Sitraa’s Co-Founder & CEO Mr. Sekhar Divakaruni said, “2015 Dietary Guidelines for Americans is very clear. We need to change our eating habits. Sitraa Health Platform focuses on the western diet, which is the root cause of chronic diseases. Research shows that food is a key driver of chronic conditions. The current retail market model that just automatically sells every conceived food product, without having a qualified dietitian to advise the buyers, is not working. Sitraa Health gives a platform for users and patients to receive personalized advice from registered dietitians on virtually anything; feedback on everyday groceries, answers to a specific product query, and advice on healthy dining out and activity. Sitraa uses technology-driven personalized counseling to help users and patients buy healthier foods and change their eating habits gradually. User can refer a grocery or food item to a registered dietitian with just two clicks.”

Mr. Sekhar said “Sitraa Health Market is a unique ecommerce platform that can be implemented for any retail partner in a matter of weeks. Sitraa creates its own content and customizes search and recommendation tools based on the user. Sitraa believes its technology and service can significantly contribute to improving the eating habits of our communities.”

According to the 2015 Dietary Guidelines issued by the US Government (, about half of all American adults—117 million individuals—have one or more preventable, chronic diseases, and about two-thirds of U.S. adults—nearly 155 million individuals—are overweight or obese, According to the American Diabetes Association, there are 29 million Americans who had diabetes in 2012 with an additional 86 million considered pre-diabetic.

About Sitraa

Sitraa, (, is an Edison based technology and healthcare company focusing on finding solutions to chronic indications. Sitraa Health is supported by a network of hundreds of Registered Dietitian-Nutritionists, Certified Diabetes Educators and other care providers, a virtual telehealth module and a marketplace platform where patients and health conscious users identify healthier products with help from their dietitians.

Company Contact;

Shamira Green

Email:support at

Phone: 973-786-1200

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Direct Lending Investments Commits $250 Million to Biz2Credit’s Marketplace Lending Platform to Purchase Small Business Loans

New York, NY (PRWEB) December 30, 2014

Direct Lending Investments (, a marketplace lending and investment firm, today announced that it will invest $ 250 million over the next three years into Biz2Credit’s expanding marketplace lending platform for small business owners.

The commitment of capital will underwrite financial products and loans of various durations.

“Teaming with Biz2Credit underscores our commitment to helping entrepreneurs succeed by giving them fast access to the funds they need to start, grow, and manage their businesses,” said Brendan Ross, president of Direct Lending Investments, and an expert in alternative assets. “The Biz2Credit platform is a market leader in terms of underwriting speed and risk mitigation and has proven to be a successful platform for our investors.”

Direct Lending Investments is a marketplace lending and investment firm that makes short-term, high-yield small business loans available in fund form to accredited investors looking for high income and growth that is not correlated with stock market inflation risk.

“Over the last 15 years, banks have all but abandoned the small and midsize companies across the country in need of financing. Even when these loans are made by banks, it can take months for the funding to come through, but business owners often need more immediate solutions,” added Ross, who has directed the purchase of more P2P-originated U.S. small business loans than any other institutional investor. “We are excited to partner with the small business lending experts at Biz2Credit, a company that has made it easier for entrepreneurs to quickly and efficiently secure the funding they need to launch and grow their businesses.”

“Direct Lending has already invested millions of dollars on our platform. Our two companies have great synergy, and I am excited to expand our partnership,” said Ramit Arora, president of Biz2Credit. “Many times, small business owners cannot afford to wait for an infusion of capital. Our credit marketplace provides a faster options than traditional bank loans for entrepreneurs who need money quickly to close a deal. It’s a win-win situation for borrowers and lenders.”

About Biz2Credit

Founded in 2007, Biz2Credit has arranged more than $ 1.2 billion in small business funding throughout the U.S. and is widely recognized as the #1 online credit resource for startup loans, lines of credit, equipment loans, working capital and other funding options. Using the latest technology, Biz2Credit matches borrowers to financial institutions based on each company’s unique profile — completed in less than four minutes — in a safe, efficient, price-transparent environment. Biz2Credit’s network consists of 1.6 million users, 1,300+ lenders, credit rating agencies such as D&B and Equifax, and small business service providers including CPAs and lawyers. Visit, follow on Twitter @Biz2Credit, and join on Facebook at

About Direct Lending

Direct Lending Investments is a marketplace lending and private investment firm that makes short-term, high-yield small business loans available in fund form to accredited investors looking for high income and growth without inflation risk. The firm is the general partner of Direct Lending Income Fund LP. As the general partner, the firm continuously builds and monitors the Direct Lending Income Fund’s portfolio to ensure loan diversification, risk mitigation, and portfolio cash flow.

Direct Lending Income Fund LP owns a diversified pool of high-yielding, 6-24 month small business notes, which are purchased from multiple lending platform partners. These lenders make loans to qualified, established small businesses that fit the Fund’s strict filtering criteria. The Fund buys and holds these notes, from which it expects to generate high monthly returns, strong portfolio cash flow, and low volatility. Please visit to learn more.

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