Archive for Marketing

Kurbo Health Taps Mobile Health Marketing Veteran Mike Zhang as Chief Marketing Officer


Palo Alto, CA (PRWEB) May 12, 2015

Kurbo Health, which offers the first mobile weight loss program for children and teens, has announced the addition of veteran digital health and mobile marketing expert Mike Zhang as Chief Marketing Officer.

Before joining Kurbo, Zhang held various marketing leadership roles in organizations such as Smart Destinations (mobile travel), AboveStress (mobile app), Diet.com/Diet Health (online wellness), and Procter & Gamble (Women’s Health).

According to Kurbo founder Joanna Strober, Zhang’s hiring signifies the company’s continued commitment to accelerating growth in both B2C and B2B channels.

“We are excited to have Mike on board to lead our consumer marketing effort. One in three kids under 18 are either overweight or obese, yet many parents don’t even realize their kids are struggling with weight-related health and emotional issues. Kurbo can make a difference in the lives of millions of children and families by providing the coaching and support they need,” Strober explained. “With Mike leading marketing, we will be able to extend our message to more people about the life-changing benefits of Kurbo.”

A recent Kurbo pilot study showed that 88% of kids reduced their BMI at a healthy rate after using Kurbo coaching and its mobile app. These kids also reported higher levels of happiness, self-confidence, and self esteem. Moreover, parents said they are fighting less with their kids about food, are less stressed, and that their kids are experiencing higher levels of confidence than before.

Zhang said, “I am excited to join a team of seasoned entrepreneurs and behavioral coaches who are leveraging mobile technology to address challenging personal health issues. Kurbo’s health coaching and mobile app are helping children develop healthy lifestyles that can have a lifelong impact on their wellbeing and happiness.”

About Kurbo Health

Kurbo Health provides the first mobile coaching solution that is designed specifically to help children and families lose weight and develop smarter eating choices. It is based on one of the most advanced weight-management programs from Stanford University, and proven effective in helping kids lose weight and create healthy habits. Kurbo kids and families receive weekly video consults and goal-setting with a trained professional coach via Skype or FaceTime, a mobile app designed to help them track food and exercise on their smartphone, and daily support from a team of experts through emails, text messages, and in-app games and videos. The company has offices in San Francisco and Palo Alto. For more information, please visit http://www.kurbo.com.

# # #







Retrofit Names Former Wrigley Exec Julie Goldman Vice President of Marketing and Product Management


Chicago, Ill. (PRWEB) April 10, 2015

Retrofit, the corporate weight management solution driving leading outcomes at the nation’s top employers, announces today that it has recruited former Wm. Wrigley Jr. Company global brand strategist and innovator Julie Newhouse Goldman to oversee marketing and product divisions at its Chicago, Ill. headquarters.

On the heels of the recent sales team expansion, the announcement marks a series of high-talent hires and steady growth for Retrofit. CEO Mary Pigatti brought in Goldman as VP of Marketing and Product Management to oversee the teams and assist with product innovation and marketing its targeted weight management solution for America’s largest employers.

“Julie’s experience in global marketing and strategic planning is a perfect compliment to our short-term and long-term strategic goals” said Pigatti. “Her track record as a results-driven innovator in health and wellness will allow us to bring next practices and first-in-class products to employers as part of a high-tech, high-touch solution.”

Goldman brings more than 20 years of global marketing, innovation, strategy and wellness experience to Retrofit. She previously served as Senior Director, Global Brand Strategy and leader of Global Wellness for the Wm. Wrigley Jr. Company. Prior to her role at Wrigley, she served as Director, Health and Wellness Marketing for PepsiCo. She also oversaw influencer programming and blue ribbon health and wellness advisory boards at Frito Lay, the Quaker Oats Company and the Clorox Company. Goldman is a graduate of The University of Notre Dame in South Bend, Ind. and received her M.B.A from The Anderson School at University of California, Los Angeles.

“The obesity epidemic is a global issue in need of a proven solution like Retrofit,” said Goldman. “I look forward to helping the leadership team capitalize on its steady momentum with employers and leading the Marketing and Product teams in further building the Retrofit brand and introducing new and enhanced Retrofit product offerings that meet and exceed the needs of our customers today and in the future.”

Retrofit is currently offered to employees at Google, Salesforce.com, DeVry Education Group, the American Hospital Association and more. The weight loss solution includes proactive one-on-one coaching, interactive video classes and expert moderated communities that work with cutting-edge mobile apps and devices.

The national weight management company has been making national headlines as it aims to deliver the most personalized, effective and sustainable results. In fact, 90% of its clients lose weight and 68% keep it off 18 months later. Retrofit clients are two times more satisfied than those on other weight loss programs, according to a recent customer satisfaction survey.

A Duke University study found that as an individual’s BMI rises, his or her healthcare costs skyrocket and each overweight or obese employee costs employers nearly $ 1,500 a year in added healthcare costs.

About Retrofit

Retrofit provides a science based, tech-enabled proven approach to weight loss, delivered with the human touch of multi-disciplinary certified wellness experts. Retrofit is the truly personalized, holistic weight management solution that transforms lives and workplaces. Retrofit expert nutritionists, exercise physiologists and behavior coaches help individuals and corporate employees address underlying behavioral issues, and close the gap between what they know and what they do, in order to help them lose weight and live a healthy life they love. Retrofit has raised $ 15.7 million in venture financing, led by Draper Fisher Jurvetson (DFJ). Cambia Health Solutions also participated. Retrofit can be found on the Web at RetrofitMe.com and by calling 855-4-RETROFIT. Follow the company on Facebook and Twitter at @retrofitme.







Find More Exercise Program Press Releases

Training Like the Pros: World Patent Marketing Introduces a Mobile App Invention that Beats Any Other Basketball Workout Experience


New York, New York (PRWEB) March 15, 2015

World Patent Marketing, the world’s fastest growing patent, idea protection and inventor services organization, has released a state-of-the-art mobile app invention that is considerably better than any other basketball workout experience in terms of drills and training. This mobile app invention can be used by any and all basketball players – regardless of level and skill.

“The Sport Tracker Elite is a mobile app invention that replaces expensive trainers and coaches.” says Scott Cooper, CEO and Creative Director of World Patent Marketing, “Basketball players will now be able to have access to world-class trainers and exhaustive training sessions whenever they please. This mobile app invention can be a one-person training camp which is far better than expensive, commercial basketball training camps.”

One of the hardest basketball training camps in the market is a basketball workout experience offered by a major sporting goods manufacturer. This camp is aimed at non-professional athletes who want to experience the same level of training that professional athletes undergo on top of their team training sessions. The participants experience what professionals do on a daily basis even before they go to team practices.

The Sport Tracker Elite is a mobile app invention that configures a set of exercises and drills which the user follows. These exercises and drills can be pre-set, as well as customized to match the athlete’s skill or aim. Besides telling the user what to do, it also allows for the monitoring and logging of hours and activities during the practice. Although it was designed for basketball, and can come pre-installed with more common basketball exercises, it can also be customized for the use of other sports. The exercises themselves are for individual use, much like what professional athletes do.

“The Sport Tracker Elite makes it easier for anyone to strictly follow a sports drill,” says inventor Jared S. “This is like having your own personal trainer, as you can hear the instructions with the hands-free operation of the app. But perhaps the best thing about this invention is that it is an affordable alternative to other drills, and allows an individual to work on his own while keeping track of his progress.”

“It is not everyday that an exercise monitoring and trainer is included in one mobile app invention,” says Sean, a sports blogger from Portland. “This mobile app invention is a powerful motivation and instructional tool. It can be used in other sports as well.”

World Patent Marketing says the Sport Tracker Elite mobile app invention is based on several simple ideas: it should be hands free to allow unobstructed movement; it should be cheap; it should allow the individual user to log in track his improvements.

About World Patent Marketing

World Patent Marketing is the world’s only vertically integrated patented product development company. The company offers patent prosecution, licensing, trading, investment and manufacturing services to inventors, law firms and venture capital-backed companies. The company is well known in the industry for knowledge and expertise in patent research, patent filings, patent searches, invention studies, utility patents, design patents, PCTs, European Union Patents, China Patents, manufacturing, licensing and more. World Patent Marketing has received positive reviews for being a very outspoken critic of inventors’ patent troll complaints and has declared war on Patent Troll Scams as the U.S. Congress reconsiders the Anti-Patent Troll Law. “World Patent Marketing will not allow its clients’ success to be jeopardized by a complaint from a patent marketing scam.” according to Scott Cooper, CEO and Creative Director of World Patent Marketing. World Patent Marketing employs and contracts with over 350 people across four continents.

World Patent Marketing Achievements

World Patent Marketing is the only patent assistance company in history to be awarded a five star review rating from Consumer Affairs, Google, Trustpilot, Shopper Approved, Customer Lobby, ResellerRatings.com and My3cents.com. World Patent Marketing has received accredited status and is an A Rated Member of the Better Business Bureau. World Patent Marketing is also a proud member of Dun and Bradstreet, the US Chamber of Commerce, the Association for Manufacturing Excellence and the International Licensing Industry Merchandisers’ Association (LIMA). World Patent Marketing Miami is also a member of the South Florida Chamber of Commerce, the Greater Miami Chamber of Commerce, and the Miami Beach Chamber of Commerce.

Check Worldpatentmarketing.com reviews! for the latest World Patent Marketing review.

Check the World Patent Marketing BBB.

Submit Your Idea and be a World Patent Marketing success!

Share your World Patent Marketing Success Stories

World Patent Marketing Miami, FL

World Patent Marketing Miami Beach, FL







Find More Workout Press Releases

Real Estate Marketing Provider Obeo Delivers New Brochure Options and Upgrades


(PRWEB) January 08, 2015

Obeo, the nation’s leader in Real Estate Marketing technologies, announced this week that on Friday January 9th, 2015 they would release six new and upgraded listing brochure templates.

Bob Davis, Obeo’s Chief Operating Officer explained that “Obeo’s old brochure templates will still be available, we are simply adding some upgraded options for our clients.” There are two big upgrades that Bob discussed. Number one, printing the new brochure templates will be simple. PDF files will automatically be created and set up with the correct print margins and all brochures will fit on a single sheet of paper without adjustments. And number two, in compliance with the latest visual marketing trends, Obeo’s new brochures are all image focused, featuring larger images than previous brochures.

Obeo’s Vice President of Marketing, Marci James announced that, “2015 is going to be an amazing year for Obeo’s clients. We have many fabulous upgrades and new features planned for them. These brochures are just the beginning. Our clients have much to look forward to this year!”

About Obeo

As a leading innovator and provider of Real Estate marketing technology in North America, Obeo offers strategic solutions to real estate professionals looking to stand out from the rest. Obeo’s marketing suite provides world class photography, virtual staging, mobile marketing, floorplans, extensive portal syndication, and lead generating social media marketing. Smart is saving MONEY with bundled tools. Smart is saving TIME with automation. Smart is using the best QUALITY technology available. Obeo is Smart Marketing. Delivered. http://www.obeo.com







Related Fitness Press Releases

Fitness Business Marketing – Bedros Keuilian

Here’s the popular hot seat session from Fitness Business Summit where Bedros Keuilian puts some personal trainers in the “hot seat” and helps them with thei…
Video Rating: 5 / 5

This is a fun and high energy cardio kickboxing class.
Video Rating: 4 / 5

An Insurance Company Will Pay You to Use Your Fitness Tracker
Insurance companies aren't exactly known for their largesse, but one New York-based company has an initiative that'll give you extra money depending on how seriously you take preventive health. With a fitness tracker. This week, Oscar Insurance …
Read more on Gizmodo

GateWay Community College’s CEI Startup Companies Now Have Access to Premier Inbound Marketing Software as part of HubSpots Jumpstart Program


Phoenix, AZ (PRWEB) December 04, 2014

The Center for Entrepreneurial Innovation (CEI) has been named one of the newest affiliates of HubSpot’s “Jumpstart” program, which provides the inbound marketing and sales software at a fraction of the cost for eligible startups enrolled in (or recently graduated from) incubators and accelerators from across the country.

With more than 11,500 customers in 70 countries, HubSpot is predicated on the inbound marketing philosophy of attracting, engaging and delighting customers through the creation of valuable content. This approach helps grow businesses through qualified lead generation, which is a very appealing feature for the Phoenix-based business incubator and its Executive Director Jeff Saville.

“Inbound marketing has already been made easy through HubSpot’s software tool, and now it has been made more accessible and affordable for entrepreneurs through Jumpstart,” Saville said. “This is a tremendous resource for our clients as we continue to help them expand the promotional reach of their businesses.”

Patty Johnson, the founder and CEO of OneClickMed, is one such company enrolled as a client company of the CEI incubation program, and she is ready to see the positive changes that HubSpot can bring to her marketing efforts.

“I’m excited for HubSpot to help us with our marketing campaign. It’s very important for us to track and have analytics but most importantly for us to grow customer engagement,” Johnson said.

Eligible companies must match a set of business requirements, including membership in or recent alumni of an approved incubator or accelerator program, in order to gain access to the software at a 90% discounted rate for the first year.

HubSpot Sales Director Dan Tyre says CEI was a great fit for the program because of its excellent portfolio of startups as well as its array of valuable services and resources.

“Both HubSpot and CEI are dedicated to helping companies grow,” he said. “CEI offers a variety of essential services to companies who are innovating in biotech, healthcare, technology and manufacturing with world-class facilities, access to Maricopa Community College resources, helpful management advice and connections to the entrepreneurial community that can help young companies scale.”

Other participants of Jumpstart include Techstars, Y Combinator, and 500 Startups.

###

About CEI

An initiative of the Maricopa Corporate College, the Center for Entrepreneurial Innovation is a community-based business incubator located on the campus of GateWay Community College in the heart of Discovery Triangle. With funding from the US Economic Development Administration, City of Phoenix and Maricopa Community Colleges, CEI provides targeted business services and proactive business support to create a systematic link between technology development, compelling markets and opportunities; entrepreneurial and managerial talent development; early stage capital sourcing; and education and training, interns, coaching and business counseling.







New Video from Personal Trainer Marketing Expert Bedros Keuilian Explains How to Get More Clients from Facebook


Chino Hills, CA (PRWEB) November 06, 2014

Bedros Keuilian, a former personal trainer who built his business into a worldwide fitness franchise and then became the leading personal trainer marketing coach in the world, has always said that email marketing and Facebook are the two biggest factors in any trainer’s marketing success. His new video explains how to harness that potential, step-by-step.

“Josh Carter, one of the multi-million dollar earners in my Fit Body boot Camp franchise, is one of the most knowledgeable people around when it comes to using Facebook to get new clients and build a fitness business,” says Keuilian. “At our 2014 Fitness Business Summit, he went through his own process step-by-step, and we’ve uploaded that one hour video to YouTube so that others can use his model.”

During the personal trainer marketing video, Carter explains which types of posts garner the most email subscribers from Facebook and then how to market to those email subscribers and turn them into long-term clients. He goes through each step of his own process, using screenshots of his Facebook account and his various squeeze pages as visual examples.

“So many trainers out there understand that Facebook and email lists are extremely important personal trainer marketing tools, but they just don’t understand how to do it and how to do it effectively,” says Keuilian. “Josh has made millions, through both his boot camps and his fitness information products, by using Facebook and for him to walk people through his own methods is a pretty generous and valuable gift.”

By the end of the video presentation, personal trainers will be able to set up a Facebook page for their fitness businesses, create the types of posts that get the most interest, know how to funnel those interested people to an email sign-up list and then how to market to them by using valuable, usable content that builds trust and credibility.

“Most personal trainers aren’t all that knowledgeable about social media, building squeeze pages or creating sales funnels,” says Keuilian. “But if they’re not maximizing the potential of Facebook for getting a steady stream of new clients, then they’re losing a ton of money and working much too hard for every new client they do get. This video removes the learning curve so that they can completely revamp their personal trainer marketing campaigns and start reaching their goals for their businesses.”

About Keuilian Inc.

Keuilian Inc. (est. 2007) was founded by fitness marketing and business consultant Bedros Keuilian, who has been named the “hidden genius” behind several of the biggest names in the fitness industry. In addition, he is also the founder of the popular fitness marketing blog, PTPower.com, and founder and CEO of the indoor fitness boot camp franchise, Fit Body Boot Camp.

To find out more about Bedros Keuilian and his fitness boot camp franchise, please visit http://www.ptpower.com/ and http://www.myfitbodybootcamp.com/.







New Video from Boot Camp Marketing Expert Bedros Keuilian Announces Importance of Having an Email List


Chino Hills, CA (PRWEB) October 17, 2014

Bedros Keuilian is known as much for his worldwide Fit Body Boot Camp franchise as he is for his fitness and boot camp marketing coaching, but his boot camps became an international franchise largely because of his marketing knowledge. He says that the best thing he ever did in marketing his business was to focus on building and using an email list.

In his latest video on boot camp marketing, Keuilian stresses that building an email list is one of the first things any new fitness entrepreneur should do, whether they’re starting a personal training business or a fitness boot camp.

“The value of a well-maintained and carefully-used email list can’t be overstated,” says Keuilian. “It’s one of the most effective marketing tools there is and the fact that it’s free makes it especially valuable.”

But Keuilian acknowledges that most fitness entrepreneurs are unsure how to go about building an email list and he offers several tips on quickly gathering the email addresses of people in a target market.

“The best means of getting people onto your email list can be divided between offline methods and online methods,” he explains.

“There are a number of ways to start getting a lot of email sign-ups online. Make sure you have an email sign-up on your Facebook page and invite people to sign up to receive coupons for a trial training, body fat tests or nutritional consultation. You can also offer a report on fat loss and ask people to sign up with their email to download.”

Keuilian adds that tagging existing clients in Facebook posts gives entrepreneurs visibility on their clients’ timelines and the opportunity to interact with and get the email addresses of their clients’ friends.

“You can also upload YouTube videos with valuable content like workout tips, healthy recipes, or even full workout videos and have a link to your website where people can sign up for other free content,” says Keuilian.

Offline, Keuilian says that visibility in the community is key to getting people to add themselves to a mailing list.

“Offer training or gift certificates to the owners of tanning salons, health food stores or hair salons in exchange for letting you put a sign-up sheet in their business for a fat loss report or a week of training,” says Keuilian. ‘You can also call area businesses and offer to do a lunch seminar on healthy living, fat loss or whatever other topic you like. Then have people sign in with their email addresses as they come through the door.”

Keuilian explains that using these strategies can add hundreds of emails to a mailing list in just a couple of weeks, and that sending those subscribers valuable content week after week is one of the most effective boot camp marketing strategies there is.

“Deliver value-filled emails nine times out of ten to build trust and get prospects to know and like you. Then use the tenth email to give subscribers a great low-barrier offer and you’ll find that the response will be extremely good.”

About Keuilian Inc.

Keuilian Inc. (est. 2007) was founded by fitness marketing and business consultant Bedros Keuilian, who has been named the “hidden genius” behind several of the biggest names in the fitness industry. In addition, he is also the founder of the popular fitness marketing blog, PTPower.com, and founder and CEO of the indoor fitness boot camp franchise, Fit Body Boot Camp.

To find out more about Bedros Keuilian and his fitness boot camp franchise, please visit http://www.ptpower.com/ and http://www.myfitbodybootcamp.com/.