Archive for Magic and Americas Mojo Maven Join Forces to Bring The Magic Of Mojo to Small Businesses Everywhere

Asheville, NC (PRWEB) February 05, 2015

You just never know what can happen in a chance meeting. Such a fortuitous event happened last May when Ariana Ayu found herself engaged in a delightful conversation with Jim Ledbetter, Editor of Inc. Magazine and website. They were both attending a dinner at Inc.’s GrowCo Conference in Nashville, TN and found themselves naturally discussing small business and entrepreneurship. Jim Ledbetter, formerly of Reuters (as well as The Village Voice, Time Inc. and Fortune Inc,) became the Editor of Inc. in January of 2014. He asked Ayu if she’d be willing to contribute a few articles to Inc. com, and her column, “Business Mojo” was born.

What is Business Mojo, you ask? Ariana Ayu says, “I always define mojo as the creative power behind success, and that’s true whether referring to a person or a business. Mojo is an internal factor that shines through the outside structure (i.e. a human being or a business entity). As an individual, mojo makes you magnetic, attracting people to you who want what you offer. As a business, mojo does the same; attracting talent as well as customers.”(1), which turned 35 this year, is one of the leading print and online publications for small businesses and entrepreneurs. It is the perfect fit for Ariana Ayu’s cutting edge business savvy, and an ideal forum for her sassy and topical writing style. Inc. had a lot of peer recognition in 2014, with the American Society of Magazine Editors singling Inc. out with its 2014 National Magazine Award for General Excellence, AdWeek readers picking Inc. as a Readers’ Choice on the AdWeek Hot List, and Ad Age naming Inc. to its sought-after A-List. Inc. was also nominated as a 2015 finalist in two categories of National Magazine Award, including General Excellence. (2)

“People think business is all business, but it’s not. Business is about people,” says Ayu. “When we honor the human factor within business we improve our bottom line, the economy, and the lives of all those we touch.” This applies to large corporations as well as small businesses. Ayu has worked as a high-level executive and board member for a multimillion-dollar consulting company as well as working for and with companies ranging from 1 person to more than 10,000.

“Small businesses are the driving force of the economy and create 70 percent of the jobs in America,” Eric Cantor, R-7th, said in a Nov. 25 news release.(3) Small businesses matter. They are instrumental to the American economy and are the building blocks of the largest corporations. Today, 2 out of 3 new jobs are created by small employers, which employ about 120 million people from the private sector workforce. More than 40% of the high technology workers in America are employed by small firms who also produce 13 times more patents per employee than larger firms. (4)

Ariana Ayu, CEO and founder of several companies, including Ayutopia International, which develops profitable collaborative corporate cultures, personal celebrity brands, and custom branded websites has written a number of informative and entertaining articles for Inc., including “Is Your Management Style Scaring Your Employees?” “The Enormous Cost of Unhappy Employees” and “Business Mojo: 4 Ways to get More Mojo into Your Company Culture.” Her full repertoire of articles can be found at

Inc. is the only major business magazine edited exclusively to guide CEOs and owners of small-to-midsize companies to success. Inc. provides fresh, insightful analyses to give the major players in the business world the tools they need to excel. Each issue, written by managerial gurus and experts, utilizes real life examples of strategies, case studies, and successes and failures edited specifically to illuminate new ways in which its readers can benefit. Big and small organizations alike turn to Inc. to make sense of ever-changing business world. (5)


About Ariana Ayu — Often called America’s Mojo Maven, Ariana Ayu helps businesses grow and succeed with strategic consulting that brings more of their “IT factor” to life. She is a celebrated business and marketing strategist, interpersonal expert, international speaker, executive coach, and entrepreneur. Author of “The Magic of Mojo” series and the column “Business Mojo” on, Ariana guides individuals on a step-by-step path to achieve both success and happiness – without sacrificing one for the other. Ariana was named Woman of the Year by the National Association of Professional Women and is an executive board member of the National Women’s Political Caucus.

Learn more at


(2)    Excerpt and quote from




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FairCom Makes Its Debut In Gartners Magic Quadrant for Operational Database Management Systems

COLUMBIA, MO. (PRWEB UK) 11 November 2014

FairCom, a worldwide leader in high-performance, engineering-level database technology, today announced it has been positioned by Gartner, Inc. in the Magic Quadrant for Operational Database Management Systems (DBMS). (1). The report evaluated 25 vendors for inclusion in the Quadrant.

The annual Gartner Magic Quadrant report evaluates vendors within the market, offering in-depth analyses of strengths and cautions for each. According to Gartner, “The operational DBMS market continues to grow, with innovative products and features being delivered by both new and traditional vendors.” (2).

Although this is its first appearance in the Quadrant, FairCom is one of these traditional vendors. “As the most mature NoSQL DBMSs on the market, we have a long history of stability and innovation,” said Randal Hoff, VP of Engineering Services, FairCom. “We consider our positioning in the Operational DMBS Quadrant a reflection of our ability to provide the highest customer support, professional services and performance to our customers. We look forward to continuing our growth as a company and further enhancing our market position in the future.”

Franco Violi, CTO at Lapam Federimpresa, was not surprised by the news. “I see FairCom’s inclusion in the Quadrant to be a reflection of what we at my company have known for years. For more than 10 years we have relied on FairCom because of its strong technology and performance, as well as the exceptional customer service to match.”

The Magic Quadrant report also predicts that, “By 2017 all leading operational DBMSs will offer multiple data models, relational and NoSQL, in a single platform.” (3). Continuously delivering power to developers, already today FairCom’s customers do not have to make the choice between NoSQL and SQL. c-treeACE is a fully ACID, key-value store with both NoSQL interfaces and SQL, supporting transactions with an embedded or stand-alone engine. Cross-platform support (Unix/Linux/OS X/Windows), scalability and strong HA stand out among its capabilities.

According to Chris Hellewell VP of Product Development at Spillman Technologies, “The performance and reliability of the FairCom database were key factors in the decision to use it in our software solutions. Many applications in the public safety market, including computer-aided dispatch for emergency communications centers, require quick performance for real-time operations. With FairCom, we are able to meet these expectations while passing along the benefits of a zero-maintenance database to our customers.”

For full details on the Magic Quadrant for Operational Database Management Systems, FairCom is pleased to offer complementary access at:

About FairCom

For more than 30 years, FairCom has built high-performance, engineering-level database technology that empowers developers to meet their specific data management requirements. With low licensing costs, minimal hardware requirements, and little-to-no DBA overhead, FairCom delivers one of the database industry’s lowest total costs of ownership (TCO). Its flagship product, c-treeACE, provides the most robust solution for NoSQL and SQL, allowing developers to enjoy the optimal mix of each technology’s unique performance and ease of data sharing benefits. Thousands of ISVs and 43 percent of the Fortune 100 have selected c-treeACE to power their applications, including Federal Express, Microsoft, NASA and Visa. FairCom is headquartered in Columbia, Mo., with offices in Europe, South America. For more information, visit


Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose

(1) (2) (3) Gartner ”Magic Quadrant for Operational Database Management Systems” Donald Feinberg, Merv Adrian and Nick Heudecker, October 16, 2014.