Archive for Licensing announces worldwide fitness and calisthenics equipment licensing deal with athlete Frank Medrano

Rancho Cucamonga, CA (PRWEB) May 27, 2015, Inc., a major supplier and manufacturer of fitness equipment and flooring products for retail, commercial and government markets, announced today that it has signed an exclusive worldwide licensing agreement with calisthenics phenom Frank Medrano in a combined effort to bring new and innovative fitness equipment products to market designed to better integrate the needs and training styles of calisthenics, fitness and performance athletes. Frank Medrano is currently the most recognizable calisthenics athlete in the world with followers well into the millions. Frank is currently represented by Wasserman Media Group making him the first calisthenics athlete to obtain representation similar to professional and Olympic athletes.

This partnership signifies the growing calisthenics and bodyweight training trend and the need for more equipment that addresses the requirements of these athletes and their training regimes. and Frank Medrano collectively have begun designing and marketing the Frank Medrano Signature Series by line of hybrid equipment that will include innovative calisthenics rigs as well as other products and accessories. The Frank Medrano Signature Series by will combine manufacturing efforts by as well as private label opportunities with outside partners.

“Frank Medrano brings a level of excitement and potential to the fitness industry it hasn’t seen in years, “ says J.P. Brice, CEO of, Inc. “For years, people wanting to participate in calisthenics or bodyweight training in a gym were at the mercy of equipment built specifically for weight training. Our goal is to create new hybrid designs that bring calisthenics, bodyweight training and weightlifting together for all to enjoy.”

“I’m excited to be involved with a company with an open mind that has such passion for fitness,” says Frank Medrano. “I use a large assortment of tools and equipment to help enhance my calisthenics training. Most of this equipment is not very accommodating to any other type of training besides weightlifting. I’m looking forward to working with Ironcompany in creating products that better incorporate calisthenics and fitness training so that more people can reach their maximum potential.”, Inc. has been a leading fitness equipment supplier and manufacturer for residential, commercial and government markets since 1997 and is considered a pioneer in online fitness equipment sales and marketing. fitness equipment sourcing includes 160 manufacturers with over 8,000 products as well as manufacturing capabilities in the US and other countries. These vast equipment resources combined with a sales staff with a passion for fitness ensures customers of quick, affordable quotes tailored to their fitness needs and budget.

For more information please go to or contact J.P. Brice at sales(at)

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(PRWEB) December 17, 2014

HeartMath® Inc., recognized as one of the world’s foremost authorities on stress, heart rate variability (HRV), heart coherence and the physiology of emotions, is now licensing its extensive HRV databases and algorithms to chipset manufacturers and consumer electronics companies. The licensing opportunities will enable HeartMath’s partners to offer its HRV solutions, tap into its HRV sensor knowledge, extensive research, as well as its normative HRV databases and algorithms for developing consumer products.

HRV is a powerful biometric that reflects the health of the autonomic nervous system and an individual’s mental and emotional flexibility and ability to handle stress challenges without getting overwhelmed. Accumulated stress can lower HRV and reflects accelerated aging.

Partner manufacturers can now integrate HeartMath’s library of current stress and chronic stress algorithms and solutions into their own chips, which are then used by consumer electronics manufacturers for licensing the functionality from HeartMath. The company’s platform technology can be used for a wide range of applications including the reduction of anxiety and stress, as well reaching optimal performance, and mental and emotional composure in high stress environments.

Major brands including Samsung, Qualcomm and Red Bull Media are already working with HeartMath, due to its expertise and depth of data for HRV assessments, monitoring and stress reduction training. Samsung is licensing HeartMath’s proprietary HRV database for its integrated mobile health S-health platform, which will provide users with the ability to assess stress levels, plan workouts and help with healthy eating choices.

As a world leader in HRV, HeartMath Inc. and its sister research organization, the Institute of HeartMath, have spent over two decades researching and educating health professionals and consumers about HRV feedback and its vital role in stress management, emotional self-regulation and optimal performance training, as well as increasing vitality and resilience.

HeartMath clinical studies have demonstrated the critical link between stressful emotions, heart function, and cognitive performance. This work has been published in peer-reviewed scientific journals that include the American Journal of Cardiology, Preventive Cardiology and the Journal of the American College of Cardiology among many others. HeartMath is also well-versed in the consumer products space. The company’s latest consumer product, Inner Balance™ trainer, is designed to reduce the negative effects of stress and increase personal performance and mental clarity. The app and HRV sensor train users to synchronize their breathing with their heart rhythms. This combined with a highly specialized emotion regulation technique trains users how to increase their HRV and access a high performance state called heart coherence. 58 percent of HeartMath technology users indicate utilizing the technology three to five times a week, even after owning the product for two years or more.

“By deploying our platform solutions to a multitude of licensing partners, HeartMath is able to take its normative databases, algorithms and technologies for helping individuals manage their health and wellness to the next level,” said President and CEO of HeartMath, Dr. Deborah Rozman. “Our extensive research into the powerful HRV biometric can play a vital role in helping consumers manage their health, and we are excited to see major brands recognizing the value of HRV in our everyday lives.”

For more information about HeartMath, please visit


About HeartMath®

HeartMath Inc.,is a cutting-edge performance company providing a range of unique services, products, and technologies to improve health and wellbeing, while dramatically reducing stress and boosting performance and productivity. For more than 20 years, HeartMath and its sister nonprofit research organization, the Institute of HeartMath, have demonstrated through clinical studies the critical link between emotions, heart function, and cognitive performance. These compelling solutions for stress and performance have been published in numerous peer-reviewed journals. HeartMath Inc., organizational clients include Duke Medicine, Stanford Business School, Stanford Hospital, Blue Cross Blue Shield, Sutter Health, the Gottman Institute, Scripps Center for Integrative Medicine, Kaiser Permanente, the US Army and Navy, Cisco Systems, and Boeing. Dozens of school systems and over twenty thousand health professionals around the world are also utilizing these solutions for stress and overwhelm. To learn more, please visit

HeartMath is the first recipient of the American Institute of Stress (AIS) Award for Distinction and Innovation. This award is granted to products and services that have been formally evaluated and validated as effective by AIS.

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