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Sitraa Health Announces the Launch of a Healthy Grocery Marketplace

Edison, NJ (PRWEB) May 20, 2015

Sitraa, Inc. (, a Edison, NJ based technology and healthcare company focused on finding healthy solutions to combat chronic care diseases, announced the launch of Healthy Grocery Market Platform – – to help users conscious of finding healthier groceries. Sitraa Health Market Platform uses a number of search and recommendation tools, its own nutritional database, an online grocery platform and a network of registered dietitians. All the nutritionists on Sitraa Market are registered dietitians with active credentials and they advise users and patients in finding healthier groceries and food products.

Sitraa’s Co-Founder & CEO Mr. Sekhar Divakaruni said, “2015 Dietary Guidelines for Americans is very clear. We need to change our eating habits. Sitraa Health Platform focuses on the western diet, which is the root cause of chronic diseases. Research shows that food is a key driver of chronic conditions. The current retail market model that just automatically sells every conceived food product, without having a qualified dietitian to advise the buyers, is not working. Sitraa Health gives a platform for users and patients to receive personalized advice from registered dietitians on virtually anything; feedback on everyday groceries, answers to a specific product query, and advice on healthy dining out and activity. Sitraa uses technology-driven personalized counseling to help users and patients buy healthier foods and change their eating habits gradually. User can refer a grocery or food item to a registered dietitian with just two clicks.”

Mr. Sekhar said “Sitraa Health Market is a unique ecommerce platform that can be implemented for any retail partner in a matter of weeks. Sitraa creates its own content and customizes search and recommendation tools based on the user. Sitraa believes its technology and service can significantly contribute to improving the eating habits of our communities.”

According to the 2015 Dietary Guidelines issued by the US Government (, about half of all American adults—117 million individuals—have one or more preventable, chronic diseases, and about two-thirds of U.S. adults—nearly 155 million individuals—are overweight or obese, According to the American Diabetes Association, there are 29 million Americans who had diabetes in 2012 with an additional 86 million considered pre-diabetic.

About Sitraa

Sitraa, (, is an Edison based technology and healthcare company focusing on finding solutions to chronic indications. Sitraa Health is supported by a network of hundreds of Registered Dietitian-Nutritionists, Certified Diabetes Educators and other care providers, a virtual telehealth module and a marketplace platform where patients and health conscious users identify healthier products with help from their dietitians.

Company Contact;

Shamira Green

Email:support at

Phone: 973-786-1200

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