Chino Hills, CA (PRWEB) October 17, 2014
Bedros Keuilian is known as much for his worldwide Fit Body Boot Camp franchise as he is for his fitness and boot camp marketing coaching, but his boot camps became an international franchise largely because of his marketing knowledge. He says that the best thing he ever did in marketing his business was to focus on building and using an email list.
In his latest video on boot camp marketing, Keuilian stresses that building an email list is one of the first things any new fitness entrepreneur should do, whether they’re starting a personal training business or a fitness boot camp.
“The value of a well-maintained and carefully-used email list can’t be overstated,” says Keuilian. “It’s one of the most effective marketing tools there is and the fact that it’s free makes it especially valuable.”
But Keuilian acknowledges that most fitness entrepreneurs are unsure how to go about building an email list and he offers several tips on quickly gathering the email addresses of people in a target market.
“The best means of getting people onto your email list can be divided between offline methods and online methods,” he explains.
“There are a number of ways to start getting a lot of email sign-ups online. Make sure you have an email sign-up on your Facebook page and invite people to sign up to receive coupons for a trial training, body fat tests or nutritional consultation. You can also offer a report on fat loss and ask people to sign up with their email to download.”
Keuilian adds that tagging existing clients in Facebook posts gives entrepreneurs visibility on their clients’ timelines and the opportunity to interact with and get the email addresses of their clients’ friends.
“You can also upload YouTube videos with valuable content like workout tips, healthy recipes, or even full workout videos and have a link to your website where people can sign up for other free content,” says Keuilian.
Offline, Keuilian says that visibility in the community is key to getting people to add themselves to a mailing list.
“Offer training or gift certificates to the owners of tanning salons, health food stores or hair salons in exchange for letting you put a sign-up sheet in their business for a fat loss report or a week of training,” says Keuilian. ‘You can also call area businesses and offer to do a lunch seminar on healthy living, fat loss or whatever other topic you like. Then have people sign in with their email addresses as they come through the door.”
Keuilian explains that using these strategies can add hundreds of emails to a mailing list in just a couple of weeks, and that sending those subscribers valuable content week after week is one of the most effective boot camp marketing strategies there is.
“Deliver value-filled emails nine times out of ten to build trust and get prospects to know and like you. Then use the tenth email to give subscribers a great low-barrier offer and you’ll find that the response will be extremely good.”
About Keuilian Inc.
Keuilian Inc. (est. 2007) was founded by fitness marketing and business consultant Bedros Keuilian, who has been named the “hidden genius” behind several of the biggest names in the fitness industry. In addition, he is also the founder of the popular fitness marketing blog, PTPower.com, and founder and CEO of the indoor fitness boot camp franchise, Fit Body Boot Camp.