Archive for Collection

THE COLLECTION Porsche and Martini Media Hosted The Ultimate Porsche Scavenger Hunt Across Iconic Miami Destinations for Charity

MIAMI, FL (PRWEB) March 25, 2015

Passion. Philanthropy. Porsche. On March 21st, nine Porsches seized the streets of Miami for the first ever technology-enabled and social media-driven #PorscheScavengerHunt. Hosted by Martini Media and THE COLLECTION, Miami’s foremost luxury automotive dealership, the exclusive, invite-only Porsche Scavenger Hunt included teams of prominent Miami enthusiasts competing for a $ 5,000 donation to their charity of choice. Invitees took the streets in the most notable Porsche vehicles, which included the highly sought-after Macan S, Cayman, Boxster, Boxster GTS, Panamera Turbo S, Cayenne Turbo and 911 Targa 4S.

Some of Miami’s most influential business leaders, journalists and trend-setters attended the event—including real estate developer Gil Dezer, Vixen Workout Founder Janet Jones, Editor Fred Gonzalez, Haute Living’s Hadley Henriette, Tara Ink’s Nick D’Annunzio, Million Dollar Listing’s Chad Carroll, Latin recording artist Fantine, and bloggers Daisy Olivera and “The Wordy Girl” Maria Tettamanti. After completing six clues and two bonus clues, the winner of the 2015 Ultimate Porsche Scavenger Hunt was: Janet Jones who donated the $ 5000 winnings to Live Like Bella Foundation for Childhood Cancer.

”We wanted enthusiasts of luxury cars to be able to experience what it’s like to drive a Porsche — whether it’s through social media or at THE COLLECTION — combined with the fun and excitement that’s part of being in Miami,” said Ken Gorin, President and CEO of THE COLLECTION. “It’s a great opportunity to share this experience with thousands of online supporters — through Instagram, Facebook and Twitter.”

The #PorscheScavengerHunt marks another exciting step forward in the realm of consumer engagement and digital marketing for luxury automotive brands. Using the latest in technology, GoPros, drones and cameras captured every moment from the iconic Miami destinations, which included The Biltmore Hotel, Kennedy Park, Coco Plum Circle, Marlins Park, Versailles and Wynwood. With technology from Stray Boots, which turns a physical map into a digital adventure, drivers followed the trail of clues that led them to these prominent Miami spots.

To enhance the live component of the event, all “hunters” were initially told to post on their social media accounts upon completion of each task. Points were awarded based on the amount of completed tasks, pictures posted on social media and time. The scavenger hunt finished with a cocktail toast at THE COLLECTION, where the winner was selected and received the $ 5,000 check for their charity of choice.

“As people’s concept of luxury evolves, it’s up to automotive brands to develop inventive partnerships and find creative ways to engage their audience,” said Erik Pavelka, CEO of Martini Media, the leaders in engaging the affluent online. “If your audience spends much of their day online, and it forms a big part of their consumer habits, then you have to give a digital brand experience that matches what they expect from your product.”

For more information on the newest vehicles from THE COLLECTION Porsche, visit or call us today at 305-444-5555.


On the corner of Bird Road and Ponce de Leon Boulevard in Coral Gables stands South Florida’s definitive luxury automobile destination, THE COLLECTION. President and CEO, Ken Gorin, a 36-year industry veteran in the exotic and luxury automobile business has built a world-class dealership housing the globe’s most celebrated automotive brands: Audi; Porsche; Ferrari; Maserati; Alfa Romeo; McLaren; Aston Martin and Jaguar. THE COLLECTION’s success is credited to outstanding service, exceeding customer expectations and to a staff that treats customers like members of their family. THE COLLECTION’s facilities include a state-of-the-art service department, parts facility, and boutique to outfit today’s high performance enthusiast. In October 2010, The Collection proudly inked a deal with seven-time NBA Miami HEAT Champion, ten-time NBA All-Star, and Olympic Gold Medalist, Dwyane Wade. He is now teamed up with THE COLLECTION as the face of the brand. To experience The COLLECTION, call 305.444.5555, or visit    

About Martini Media:

Founded in 2008, Martini Media specializes in helping the world’s most prestigious brands engage the most affluent and influential online. Leveraging proprietary insights on how and where the affluent consume media, as well as unmatched access to the passion-based, niche sites this audience interacts with, Martini provides highly efficient, targeted reach into the affluent market. Headquartered in San Francisco, Martini has offices in New York, Chicago, Detroit, Los Angeles and London. Visit to learn more.

MPG Launches its Spring 2015 ‘I AM, WE ARE’ Collection and Campaign

(PRWEB) February 19, 2015

Canadian activewear apparel label, MPG – Mondetta Performance Gear, has launched its Spring 2015 ‘I Am, We Are’ Collection that represents the next step in the company’s ever evolving approach to activewear apparel that seamlessly blends fashion-forward and cutting edge design with technical advances in fabrication and construction.

Updates to the women’s collection for Spring 2015 include striking new additions to the print story with patterns such as an abstracted geometric block, two watercolor variations, oversized ribbon, gothic lace and vintage baroque. Like previous seasons, the collection has been divided into a number of different capsules each reflecting the aesthetic and functional approach to the garments in each but has also been expanded with MPG’s first foray into swim and cycling wear:

Run/Fitness         Studio

Yoga                     Core

Seamless             Club – Tennis & Golf

Commuter            Swim


MPG’s men’s collection, reflecting market trends, continues to adhere closely to the performance side yet still remains much more stylish and fashionable than comparable brands in the activewear segment. The capsules therein are Core, Run-Fitness, Lifestyle and Club.

Taking the ‘My Performance, My Lifestyle’ philosophy to the next level, the Spring 2015 ‘I am, We are’ campaign expresses the MPG ethos in a simple statement to reflect the core values of our brand as expressed by our Messengers.

Each individual who appears in the editorial videos and images is on a personal journey, a relentless pursuit of athletic and artistic excellence for which there is no discernible zenith: Every accomplishment is a mere stepping stone to the next pinnacle to be reached, the next record to be broken. Resting on one’s laurels is never an option.

Along that path, the MPG apparel they wear not only forms a part of their athletic odyssey but allows them to communicate their personal aesthetic, character and philosophy. When each Messenger states, ‘I am MPG’ he/she is broadcasting to the world: Athletic performance is my life, MPG allows me to share myself.

The ‘We Are’ aspect of the campaign extends the message of the Messengers to every person in pursuit of the same goals.

“The new direction of our ‘I am, We are’ campaign allows us to focus even further on the Messengers appearing in the Spring 2015 images and videos,” said MPG CEO, Ash Modha. “Intrinsically linking the products to the incredible individuals we’ve enlisted this season allows us to illustrate the brand’s continued tradition of melding fashion and function.”

As has been the case every season since the brand’s inception, the Spring 2015 editorial campaign features ‘models’ who are athletes and dancers, chosen for their incredible dedication and discipline in their chosen fields. The images/videos created using MPG Messengers, the brand’s ambassadors, viscerally illustrate not only the technical capabilities of the garments but also their innate versatility to function in both active and casual settings. The MPG Messengers in this season’s campaign are:

Craig Ramsay – Celebrity fitness expert, TV personality and Motivator to Move

Brittany Trubridge – Yoga Instructor and Creator of B.Tru Yoga

Isabella Boylston – Principal Dancer with the American Ballet Theatre

Michelle Mehnert – Team USA Triathlete

Ella Magers – Personal Trainer

Sean Jefferson – Team USA Triathlete

The images and video were shot by Seattle-based Marc von Borstel, who has garnered extensive experience shooting our Messengers, and Sam Graydon, respectively. The editorial materials capture the diverse individuals in an active iteration, which are shot in color, and a lifestyle one, shot in black and white.

About MPG:

Founded in 2004 as a division of Mondetta Clothing, MPG, in its continuing efforts to create fashion forward active apparel, bridges the gap between performance and lifestyle to create entire collections that transition from one to the other with an innate versatility absent from other brands in the market. And although much of the original inspiration for the brand and its aesthetic was shaped by dance and dancers, MPG has found fans across a wide spectrum of individuals in pursuit of athletic excellence, including a large segment practicing yoga. From a handful of retail outlets in 2004 and 2005, the brand is now carried in over 450 outlets across North America including some of the most prestigious sports retailers, gyms/spas and yoga studios in the US and Canada. Looking forward, the company plans on continuing opening more doors to both big box retailers as well as smaller locations.

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Trendy Collection Debuts New Cinderella Spring 2015 Collection In-store and Online

Los Angeles (PRWEB) February 11, 2015

Since the launch of their newly designed website before the holidays last year, Trendy Collection has continued to expand its inventory and add a variety of stunning gowns to its impressive online selection of evening gowns and party dresses. Trendy Collection is unique in its scope of designs, which vary in style, length, color, manufacturer, and fit into a variety of price ranges. This month, the newest featured manufacturer to join the ranks of their existing collections is Cinderella, with their newly released Cinderella Spring 2015 collection.

The new Cinderella gowns added to their inventory range from floor-length, formal dresses that would work for evening events, prom, or pageants, to short and fun springtime and homecoming frocks.

Some highlights from the stunning Cinderella 2015 dress collection include the Cinderella JC927 design. This daring floor-length sweetheart dress is unique and alluring, standing out with its ornate open back that features an encrusted racerback strap. There is also a chic cutout on the bodice of the gown, while a front slit complements the airy chiffon. Another standout piece that would be perfect as a flirty Valentine’s Day dress in coral is the Cinderella JC914 design. This beautiful and feminine short party frock features glittering lace floral appliques that embellish the fabric, while a stylish high neck and open back complete the look. The other colors of champagne, mint, and royal are right on point with this spring’s runway trends. A final spotlighted design would be the Cinderella JC8110 dress, with its springtime shades and flirty silhouette. This strapless chiffon piece features a high-low hemline, sweetheart neckline, and beautiful swirls of sequins and beading across the fitted bodice to complete the captivating look.

With Valentine’s Day and then prom season right around the corner, Trendy Collection is offering free shipping on orders over $ 250 and special deals on selected items. To view all of the Cinderella dresses featured at Trendy Collection, browse through their selection by clicking here.

Trendy Collection

(213) – 489-1492

948 Santee St. 2nd Floor

Los Angeles, CA 90015

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