Archive for campaign

OGS Capital Announces Major China Campaign to Assist Businesses



Logo

To assist businesses with successful market entry, OGS Capital is announcing a China Campaign that will bring in local business leaders from China to assist entrepreneurs and business leaders with effective strategy development.

OGS Capital has a team of consultants providing a wide range of services that include business plan writing, market research and plan development, feasibility studies, financial planning, and more. In the first six months of 2015 the company has experienced a 35% percent increase in business plans for startup and expansion into China, and a 25% increase in request for assistance with market research and feasibility studies to explore the China market opportunities. To support the increasing interest in doing business in China, OGS Capital launched the China Campaign to bring in local leaders from China to assist businesses with planning for successful market entry.

In June 2015, the OECD projected average GDP growth of 6.7 percent by 2015 with continued robust domestic consumption, urbanization, and services industry expansion. These factors represent enormous opportunities for U.S. and other Western businesses interested in entering the China market, either operating locally or importing goods and services produced in China. When the National Bureau of Statistics of China published the first quarter 2015 GDP statistics (last official statistics published), the economy had increased at a rate of 7.0 percent year-over-year. For the same period, China continues to experience steady growth in online and store front retail sales of consumer goods (10.8 percent) and industrial production (6.4 percent). Household per capita disposal income grew by 9.4 percent.

“Though there are reports that China’s economy grew at a slower than expected rate through June 2015, China’s economy remains robust, especially in comparison to Western economies,” says Alex Silensky, the Founder and CEO of OGS Capital. China has a strong interest in foreign investments that bring innovation and/or serve the domestic consumption market.

There are risks to entering the emerging China market, so it is critical that businesses, whether interested in starting local China enterprises or acquiring materials and goods, complete in-depth market research, strategize to address changing market opportunities, and address specific risks. “How the business enters the Chinese market is a major factor in long-term success,” says Silensky. To support the efforts of businesses interested in expanding into China, OGS Capital initiated the China Campaign to assist business startup and expansion efforts in which local industry experts from China share cultural and business knowledge to strengthen market entry strategies.

There are many challenges businesses must overcome to successfully conduct business in China, and all of these issues are addressed in the business plan.

The challenges and risks include successfully establishing local Chinese partnerships and alliances; maneuvering through a complex bureaucratic process; establishing an effective communication system that fits within established Chinese cultural norms; developing a staffing plan that recognizes local ethnic and cultural practices; sourcing materials and manufactured products for import/export within a complex regulatory system; and many others.

OGS Capital has a team of business consultants with expertise across industries and business functions. The company offers a range of services from business plan development to financial planning, and also conducts in-depth market research and feasibility studies for startups and business expansion. Each consulting project provides customized services based on client needs. OGS Capital also assists businesses with raising capital from private and public entities.

For more information or to submit an online contact form, please visit https://www.ogscapital.com/.

Contact:

Alex Silensky    

(USA) 1-619-727-5304

(UK) 44-203-318-1069







Crowdfunding campaign Launched for Worlds First Anti-Loss Smart Watch


Shenzhen, China (PRWEB) May 06, 2015

Chinese technology company, Elink-IOT, has launched a campaign on the crowd funding site Kickstarter to raise AUD$ 150,000 to finalize development of Watcher, the world’s first anti-loss smart watch.

Watcher is a smart watch designed to help the owner keep track of important items by vibrating to inform the wearer when the item is out of range.

Using a special patented technology, Watcher vibrates to inform the wearer and sends alerts on its E-paper display, and also features a fitness tracker and thermometer. The device carries an accessory that can be attached to a wide range of items including keys, wallet, camera, luggage, or a pet.

Watcher will vibrate to remind you to take care of your belongings, once the accessory moves beyond the range of 10 meters.

Watcher can work with up to 5 connected accessories simultaneously, and, when connected to an iPhone or Android smartphone by Bluetooth, the GPS location will also be recorded by the Watcher app.

The accessory is equipped with a rechargeable Lithium battery, which when fully charged can work for up to two weeks.

“Wouldn’t it be great to never lose your keys, bag, phone or anything ever again? This innovative device is useful in many situations, even helping to keep track of your children in a large crowd and avoid the stress of frantic searching. With Watcher, you will be able to neutralize the panic with the press of a button to lead you directly to them, saving valuable time and unnecessary stress,” the company spokesperson said.

After two years of research and development, the prototyping and FCC/CE certification phases have already been completed. The company is now ready to introduce the Watcher to the global market, and will use the funds raised to begin mass production and marketing in Aug. 2015. Additional information about the product and the crowd funding campaign can be found here: https://goo.gl/AhNWBz

About the company

Elink IOT is an intelligent hardware company established in 2014 and based in Shenzhen, China. Founded by Chinese entrepreneur Sunman Liu, the company is focused on “Internet of Things”, and works with a team of engineers with the goal to create technology to make life simpler.

Media Contact :

Company: Elink-IOT technology Co.,Ltd

Owner of the project: Sunman Liu

Kickstarter link: https://goo.gl/AhNWBz

YouTube Link: https://youtu.be/Vm-aLzcuKQc

Email: sunman.liu(at)elink-iot(dot)com

Website: http://www.elink-iot.com

Phone: +86 – 13828714782

Address: Rm13A06-08, Huafeng international commercial building, No. 4018 Bao’an Avenue, Bao’an district







Find More Fitness Press Releases

Fitness Campaign Needs Fitness Equipment

Like advertising, fitness equipment manufacturing is also one of the fastest growing industries. Across the globe, the secret of successful advertising lies in a well thought-out strategic marketing plan, professional execution of creative concepts, and brand management. Likewise, the secret of good health lies in a well-planned nutrient-rich diet, regular exercise, and selection of the right fitness equipment for the right purpose. When it comes to business growth, creativity and the quality of advertising campaign ensures high sales; similarly, the innovative factor and quality of fitness equipment help us keep the body in great shape. All we need to do is to visualize, plan, and execute the fitness campaign accordingly.

There are plenty of fitness equipment options out there- but if you do not have a well thought-out plan behind the fitness campaign, you are not going to have desired results. The most wanted results are inter-linked with the fitness equipment you chose. All parts of the human body have different roles to play. If one has chosen the fitness equipment for weight management, it is not advisable to use the same for treating illness or accident recovery. The choice, always and in all ways, matters a lot. We need to understand the importance of the ‘right tool for the right job’. As you are working on your physical fitness campaign, you are to consider yourself as a customer. As we do in advertising, go with a ‘needs analysis’. This ‘needs analysis’ may also be strengthened with a ‘SWOT’ analysis. For this, you may consult a physician or a trainer as some exercises may not be useful for you.  Also, consider your budget constraints. You can compare prices to find the affordable fitness equipment.

The use of appropriate fitness equipment as per your physician’s advice is fundamental. Fitness equipment comes in different shapes and sizes; therefore, try to find the most related equipment. Sometimes, we do not get desired results from a print media campaign. If the target audience prefers electronic media, offer them something inspirational to watch or to listen. Simply speaking, stand in front of the mirror and try to visualize what fitness equipment you need. You may need:

– Spinning bikes for the home

– Gym balls, ropes, monitors, and mats

– Ankle/Back/Knee supports

– Treadmills

–  Yoga equipment

– Resistance equipment and rowing machines

In order to have a great body shape, one has to consider several fitness exercises. For this, you need to invest in the relevant fitness equipment. If you cannot go to Gym, you can also have them for your home, school, college, and health care center. Run this fitness campaign successfully, and enjoy the benefits of staying healthy and fit. Just compare prices and get fit.

H.G. Williams is an Independent Fitness Consultant

Stronger Life launches a Go Fund Me Campaign for Miracles From Muscles in Motion DVD Set


Los Angeles, CA (PRWEB) April 08, 2015

Stronger Life, INC is honored to begin production of their Miracles From Muscles in Motion DVD campaign. The Miracles From Muscles in Motion DVD is a series of seven exercise classes for seniors and special needs individuals. Founded by certified trainer and philanthropist Tony Lorrich, Stronger Life, INC provides in-home fitness classes for seniors who find gyms and public facilities intimidating. The Miracle DVD campaign is seeking funding through crowd sourcing web site GoFundMe.com in support of their Hero Tribute.

There will be three phases of production for the seven-piece DVD set. The first phase is the Hero Tribute video focusing on mothers and female parental figures, which will be showcased on Mother’s Day 2015.

There will be a video released displaying the names of each honored hero set to the song Better Days, made famous by Dianne Reeves. The deadline for submitting names for this phase is 11:59 pm PST on April 23, 2015. Phase two is the filming and production of the first Miracles From Muscles in Motion exercise DVD. This first exercise DVD in the set of 7 will be completed in July 2015.

The Hero Tribute gives supporters of the Stronger Life mission an opportunity to nominate honorable individuals for hero status. “In a world that is overly generous with the label ‘Hero,’ we, at Stronger Life think it is time to construct a living monument that honors and celebrates the true heroes in our lives. The Hero Tribute is designed to honor any adult who has positively shaped your life,” says Tony Lorrich, Executive Director for Stronger Life.

The Miracles From Muscles in Motion DVD set being filmed in Los Angeles will feature expert senior trainer Tony Lorrich. The Hero Tribute and Miracles From Muscles in Motion DVD campaign could not have a greater more appropriate champion than Tony Lorrich. With over 40 years of experience in the fitness industry, Lorrich has built his reputation working with Southern California’s most premier active senior communities. He is the founder and executive director of the Hollywood-based fitness company Stronger Life.

About Stronger Life, INC

Stronger Life, Inc. is a 501 (c) (3) non-profit corporation organized to educate, encourage and empower seniors to improve their quality of life through nutritional education and regular exercise. Trained professional fitness and nutrition experts provide counsel, direction and supervision that teach seniors how to function and live at an optimum level throughout their retirement years. For more information, go to http://www.strongerlife.org/.







MPG Launches its Spring 2015 ‘I AM, WE ARE’ Collection and Campaign


(PRWEB) February 19, 2015

Canadian activewear apparel label, MPG – Mondetta Performance Gear, has launched its Spring 2015 ‘I Am, We Are’ Collection that represents the next step in the company’s ever evolving approach to activewear apparel that seamlessly blends fashion-forward and cutting edge design with technical advances in fabrication and construction.

Updates to the women’s collection for Spring 2015 include striking new additions to the print story with patterns such as an abstracted geometric block, two watercolor variations, oversized ribbon, gothic lace and vintage baroque. Like previous seasons, the collection has been divided into a number of different capsules each reflecting the aesthetic and functional approach to the garments in each but has also been expanded with MPG’s first foray into swim and cycling wear:

Run/Fitness         Studio

Yoga                     Core

Seamless             Club – Tennis & Golf

Commuter            Swim

Cycling

MPG’s men’s collection, reflecting market trends, continues to adhere closely to the performance side yet still remains much more stylish and fashionable than comparable brands in the activewear segment. The capsules therein are Core, Run-Fitness, Lifestyle and Club.

Taking the ‘My Performance, My Lifestyle’ philosophy to the next level, the Spring 2015 ‘I am, We are’ campaign expresses the MPG ethos in a simple statement to reflect the core values of our brand as expressed by our Messengers.

Each individual who appears in the editorial videos and images is on a personal journey, a relentless pursuit of athletic and artistic excellence for which there is no discernible zenith: Every accomplishment is a mere stepping stone to the next pinnacle to be reached, the next record to be broken. Resting on one’s laurels is never an option.

Along that path, the MPG apparel they wear not only forms a part of their athletic odyssey but allows them to communicate their personal aesthetic, character and philosophy. When each Messenger states, ‘I am MPG’ he/she is broadcasting to the world: Athletic performance is my life, MPG allows me to share myself.

The ‘We Are’ aspect of the campaign extends the message of the Messengers to every person in pursuit of the same goals.

“The new direction of our ‘I am, We are’ campaign allows us to focus even further on the Messengers appearing in the Spring 2015 images and videos,” said MPG CEO, Ash Modha. “Intrinsically linking the products to the incredible individuals we’ve enlisted this season allows us to illustrate the brand’s continued tradition of melding fashion and function.”

As has been the case every season since the brand’s inception, the Spring 2015 editorial campaign features ‘models’ who are athletes and dancers, chosen for their incredible dedication and discipline in their chosen fields. The images/videos created using MPG Messengers, the brand’s ambassadors, viscerally illustrate not only the technical capabilities of the garments but also their innate versatility to function in both active and casual settings. The MPG Messengers in this season’s campaign are:

Craig Ramsay – Celebrity fitness expert, TV personality and Motivator to Move

Brittany Trubridge – Yoga Instructor and Creator of B.Tru Yoga

Isabella Boylston – Principal Dancer with the American Ballet Theatre

Michelle Mehnert – Team USA Triathlete

Ella Magers – Personal Trainer

Sean Jefferson – Team USA Triathlete

The images and video were shot by Seattle-based Marc von Borstel, who has garnered extensive experience shooting our Messengers, and Sam Graydon, respectively. The editorial materials capture the diverse individuals in an active iteration, which are shot in color, and a lifestyle one, shot in black and white.

About MPG:

Founded in 2004 as a division of Mondetta Clothing, MPG, in its continuing efforts to create fashion forward active apparel, bridges the gap between performance and lifestyle to create entire collections that transition from one to the other with an innate versatility absent from other brands in the market. And although much of the original inspiration for the brand and its aesthetic was shaped by dance and dancers, MPG has found fans across a wide spectrum of individuals in pursuit of athletic excellence, including a large segment practicing yoga. From a handful of retail outlets in 2004 and 2005, the brand is now carried in over 450 outlets across North America including some of the most prestigious sports retailers, gyms/spas and yoga studios in the US and Canada. Looking forward, the company plans on continuing opening more doors to both big box retailers as well as smaller locations.







Find More Fitness Press Releases

Push to Walk Raises $30,000 in A Little Push Goes a Long Way End of Year Campaign


Riverdale, NJ (PRWEB) January 26, 2015

With the largest amount of funds raised through an end of year campaign to date, Push to Walk starts off 2015 with $ 30,000 in donations. A noteworthy $ 10,000 more than the previous year, these donations allow us to continue to keep our doors open and offer the spinal cord injury and paralysis community our services.    

The End of Year Campaign included thousands of mailed letters to Push to Walk supporters highlighting how previous donations have helped our clients achieve their goals. The mailing was followed with an e-mail campaign focusing on more specific client accomplishments and success stories. This campaign comes shortly after our initial push in December of $ 1,000 in funds raised through Giving Tuesday.

This will be Push to Walk’s fifth year end campaign which has had positive results in the past. The title “A Little Push Goes a Long Way” embodies what matters most to Push to Walk: the small improvements for clients and how they can make the biggest of differences, and also the idea that small donations are meaningful and important.

Push to Walk is unable to cover all operating costs through client fees and relies on fundraising events to help make up the difference. “Our clients work hard year round to maintain their physical health and wellness. Annual holiday giving helps us devote additional funds to our clients. Donations of any amount are truly appreciated,” said Push to Walk President, Cynthia Templeton.

Donation opportunities are available on the Push to Walk website: http://www.pushtowalknj.org. For more information, please contact Stephanie Lajam at (862) 200-5848 or slajam(at)pushtowalknj(dot)org.

About Push to Walk

Founded in 2007, Push to Walk is an organization that provides individualized workouts and resources to people with spinal cord injuries and other forms of paralysis to optimize current quality of life and to prepare for future medical advancements. It is the only program of its kind in the New York- New Jersey area. Push to Walk’s rigorous one-on-one workout approach challenges clients to reach their personal goals and achieve maximum independence, leading to greater success and fulfillment in their personal and professional lives. A 501(C)3 non-profit, Push to Walk is located in Riverdale, New Jersey. Visit http://www.pushtowalknj.org to learn more.







Athlete S


(PRWEB) November 14, 2014

The print component of Diabetes is distributed within today’s Home and Business subscription of the Toronto Star, with a circulation of approximately 230,433 copies and an estimated readership of 622,169. The digital component is distributed nationally through a vast social media strategy and across a network of top news sites and partner outlets. To explore the digital version of the campaign, click here.

The publication shares Sébastien Sasseville’s journey of running the entire 7500km breadth of Canada in an extraordinary nine-month long solo expedition with the aim of raising awareness. He notes, “My one hope is that people will know that with the right diet, the right tools, and the right attitude, they can pursue their dreams, even with diabetes.”

A Toronto-based team led by Dr. Daniel Drucker, Senior Investigator at Mount Sinai Hospital’s Lunenfeld-Tanenbaum Research Institute, has discovered innovative classes of type 2 diabetes therapies that will change the landscape for diabetes sufferers struggling to manage their condition. “Patients now have a great ability to manage diabetes effectively while avoiding hypoglycemia and weight gain,” and his discoveries have led to two completely new treatment methods. An editorial by Dr. Jan Hux, Chief Science Officer at the Canadian Diabetes Association, shares information about the Diabetes Charter for Canada and its aim to empower Canadians with diabetes and their caregivers, and to promote an environment that will support optimal health outcomes for them.

Special thanks to Merck Frosst Canada Ltd, Animas Canada, OneTouch, and Novo Nordisk Canada Inc. for their support and contributions in the making of this campaign.

About Mediaplanet

Mediaplanet is the leading independent publisher of content-marketing campaigns covering a variety of topics and industries. We turn consumer interest into action by providing readers with motivational editorial, pairing it with relevant advertisers, and distributing it within top newspapers and online platforms around the world.

Press Contact:

Joyce McCaffrey

joyce(dot)mccaffrey(at)mediaplanet(dot)com

416-583-2221