Archive for Beer

BONKGEAR Athletic Apparel Announces Partnership with BeerMile.com, the Official Digital Resource and Arbiter of The Beer Mile

ASHBURN, VA (PRWEB) April 15, 2015

BONKGEAR, designer and distributor of smart athletic apparel for endurance, strength and agility training, announced today its partnership with BeerMile.com, the official resource and arbiter of The Beer Mile. BeerMile.com produces, publishes and distributes digital media content and the official rules for the growing, world famous race, The Beer Mile, where the foundation of the race is built around running a mile and drinking beer.

BeerMile.com and BONKGEAR have entered into an agreement to produce and sell BeerMile.com themed apparel and consumer goods, such as magnets and stickers, through their various retails channels and online markets.

BONKGEAR apparel is the only brand that provides you with the means to enhance or maintain your fitness level by ensuring that you always have a workout with you. Each BONKGEAR apparel design includes a hidden QR code that when scanned using any QR scanner on your smartphone, it auto-launches a mobile-enhanced website containing daily rotating workouts inspired by the theme of the shirt. Each shirt design includes 9+ custom training workouts, with three levels of intensity – Level 1, Level 2 and BONK level.

“BONKGEAR’s BeerMile.com branded shirts will contain daily rotating workouts that will help athletes improve their speed for a 1-mile run,” states Chris Jones, Founder of BONKGEAR, “additional content will keep things fun, such as Beer Mile rules, personal records and achievements, beer recommendations and reviews.”

“The community of Beer Mile runners will enjoy this added level of engagement,” states Patrick Butler, Founder of Beermile.com, “the design and scanning functionality are offbeat and fun, just like Beer Milers. “BONKGEAR continues to innovate by providing fitness tips and workouts, and engaging their customers through their mobile-responsive web Apps.

About BONKGEAR

BONKGEAR originated in the heart of an athlete, adventure racer and designer. Their founder created custom shirts for his team at a local endurance race and received such interest in them he decided to design a line of shirts focused on popular training themes.

YOU’RE WEARING YOUR WORKOUT – BONKGEAR apparel is the only brand that provides you with the means to enhance or maintain your fitness level by ensuring that you always have a workout with you (patent pending).

BONKGEAR workouts are provided by certified personal trainers and geared toward a moderate to high fitness ability. BONKGEAR provides its retail and coaching partners with a toolset that allows them to publish a series of mobile workouts for their team/group. BONKGEAR hosts the personalized workouts on a co-branded mobile enabled digital site.

Media Requests

For media inquiries and/or interview requests please contact Danielle Willox at danielle@bonkgear.com or 443-262-2006.

Connect with BONKGEAR

Online: http://www.bonkgear.com

Promotional Video: http://www.bonkgear.com/how-it-works

Facebook: Bonkgear

Twitter: @bonkgear

Pinterest: bonkgear

Email: info@bonkgear.com

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The Urban Assault Ride Returns: Bicycle Obstacle Race Uses Beer, Bikes and Big Wheels to Teach Cyclists that Bikes are a Great Way to Get Around Town

Boulder, Colorado (PRWEB) February 26, 2015

After a two-year hiatus, the much-loved Urban Assault Ride is relaunching in 5 cities. The celebration of beer, bikes and big wheels returns in 2015 kicking off the season in Denver on June 14, before moving on to Minneapolis (July 12), Des Moines (August 16), Austin (November 1), and Tucson (November 15).

Find out more at http://www.urbanassaultride.com

The Urban Assault Ride is the only bicycle obstacle event series in the nation. Its unique format, which is part bike ride, part obstacle race, and part scavenger hunt is part of the allure of the event, which has gained a cult-like following since its inaugural event in Austin in 2003. Teams of two plan their own route to checkpoints around town, tackling obstacles at each stop along the way. Obstacles include: adult big wheels, the ‘paper boy’ challenge, ‘human slingshot’, the ‘longboard launch’ and more. The first team to hit all the checkpoints, complete the obstacles, and cross the finish line wins. The UAR is followed by a huge after party with plenty of craft beer and legendary prize contest. This year, the winning duo takes home a pair of adult size big wheels from Huffy Slider, one of the event sponsors. Other sponsors include Keen, New Belgium, Osprey, and CLIF Bar.

While the event is big on fun, it was designed with the mission to promote bikes as a means of transportation. The Urban Assault Ride aims to provide cyclists with an adventurous opportunity to learn safe cycling routes around town. The motto is “grab your bike lock, instead of your car keys for short trips around town”. Past participants are excited when they realize they gained an increased knowledge of safe and efficient bike routes around their city during their Urban Assault Ride experience.

“We are super excited to bring back an event we are so passionate about,” explains Josh Kravetz, president of Adventure Fit, the company that produces the event. Our team lives and breathes adventure, beer, and bikes and this event brings it all home. We are creating a super fun experience that is getting more people on bikes more often. That’s long-lasting result that we can be really proud of.”

Each event will be capped at 2000 riders and registration is open at http://www.urbanassaultride.com.

About Adventure Fit

At Adventure Fit, we live for fun outdoor adventures. Our passion shows in our work through every event, team, and experience we create. Founded on the slogan “Come out and Play!”, Adventure Fit has produced some of the country’s most popular participatory sporting events, including the SHAPE Diva Dash and the Oskar Blues Old Man Winter Bike Rally. Our events are not only fun and unique, they also have a deeper goal: to open the eyes of our participants to a world of greater social and environmental responsibility. We partner exclusively with companies that have sustainable business practices and give back to non-profits around the country. For more information, visit http://www.adventurefit.com