Ashburn, VA (PRWEB) April 20, 2015
BONKGEAR, designer and distributor of smart athletic apparel for endurance, strength and agility training, announced a partnership with triathlete, coach, author, speaker and SURVIVOR Steve Brown. Steve has joined the BONKGEAR team as a trainer, customizing a series of triathlon workouts for SURVIVOR themed mobile-connected fitness apparel, with a portion of all sales revenue donated to nonprofit organization Team Inspiration.
In February of 2006, Steve was diagnosed with leukemia. He underwent chemotherapy while still maintaining his baseline fitness level, often running home from his treatments, he quickly reached complete remission. By September of that year, just 7 months after his diagnosis, “Remission Man” crossed the finish line of yet another iron distance triathlon – 2.4-mile swim, 112-mile bike, and 26.2-mile run. Brown chronicled his journey through remission and across the finish line in his 2007 book My New Race, and his new book, Relentless Mettle – My Cancer, My Rules, which was published in February 2015.
“I draw parallel lines between the challenges we face in sport and those we face in life, says Steve Brown, I am thrilled to work with BONKGEAR, and utilizing the SURVIVOR apparel and training programs as another platform to encourage people to break through barriers and understand that all things are possible.” A portion of all sales revenue from the SURVIVOR apparel is being donated to Team Inspiration, a nonprofit organization that empowers individuals living with cancer by providing exercise & wellness programs that improve their physical, mental, and spiritual quality of life.
“We began our entry into endurance sports with RUNNER and MARATHON themed apparel and workouts,” says Chris Jones founder of BONKGEAR, “so when we decided to develop a program for triathletes we immediately thought of Steve Brown. Steve has inspired many people to compete and raise money for cancer charities through his personal story and his coaching. BONKGEAR is excited to play a part in empowering others to train and compete as well as raise awareness and funds for Team Inspiration.”
“We could not be more thrilled, not only to have Steve as one of our coaches and spokesperson for Team Inspiration, but to have BONKGEAR behind us as well,” states Roseann Dougherty, founder of Team Inspiration, an oncology nurse and cancer exercise specialist, triathlete, and USAT Certified Coach.
Each BONKGEAR apparel design includes a hidden QR code that when scanned using any QR scanner on your smartphone, it auto-launches a mobile-enhanced website containing daily rotating workouts inspired by the theme of the shirt. Each shirt design includes 9+ custom training workouts, with three levels of intensity – Level 1, Level 2 and BONK level.
BONKGEAR originated in the heart of an athlete, adventure racer and designer. Their founder created custom shirts for his team at a local endurance race and received such interest in them he decided to design a line of shirts focused on popular training themes.
YOU’RE WEARING YOUR WORKOUT – BONKGEAR apparel is the only brand that provides you with the means to enhance or maintain your fitness level by ensuring that you always have a workout with you (patent pending).
BONKGEAR workouts are provided by certified personal trainers and geared toward a moderate to high fitness ability. BONKGEAR provides its retail and coaching partners with a toolset that allows them to publish a series of mobile workouts for their team/group. BONKGEAR hosts the personalized workouts on a co-branded mobile enabled digital site.
About Steve Brown
Steve Brown is committed to facilitating positive change in the world – one person at a time. He is a triathlete, coach, author, speaker and cancer survivor.
Steve has racked up countless triathlons and multisport events of all distances while racing for multiple philanthropic causes. He is a volunteer coach for Team In Training and a mentor with The Leukemia & Lymphoma Society’s First Connection program and the Imerman Angels patient mentoring program. He is a contributing writer whose work has been featured in Philly Health Watch, TransitionTimes.com, Endurance Racing Magazine, Philly FIT, and Liberty Sports Magazine. Brown has also published five books, all of which relate to the intersection of his cancer and multisport lifestyle.
Steve is a philanthropic ambassador for Newton Running, Team In Training’s Man of the Year for his local chapter, and recipient of the Blazeman Spirit Award. Steve and his wife live in Delaware County PA, where he also serves on the Board of Directors of the YMCA of Eastern Delaware County and is their LIVESTRONG ambassador. Through his personal appearances, coaching and fundraising efforts for Team In Training, Steve frequently inspires people to overcome obstacles in their lives, and to keep active and challenge themselves.
About Team Inspiration
Team Inspiration, is a 501(c)(3) nonprofit organization that empowers individuals living with cancer by providing exercise & wellness programs that improve their physical, mental, and spiritual quality of life. Team Inspiration offers programs for patients, family members and caregivers.
For media inquiries and/or interview requests please contact Danielle Willox at danielle(at)bonkgear(dot)com or 443-262-2006.
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Promotional Video: http://www.bonkgear.com/how-it-works
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