Archive for Across

THE COLLECTION Porsche and Martini Media Hosted The Ultimate Porsche Scavenger Hunt Across Iconic Miami Destinations for Charity


MIAMI, FL (PRWEB) March 25, 2015

Passion. Philanthropy. Porsche. On March 21st, nine Porsches seized the streets of Miami for the first ever technology-enabled and social media-driven #PorscheScavengerHunt. Hosted by Martini Media and THE COLLECTION, Miami’s foremost luxury automotive dealership, the exclusive, invite-only Porsche Scavenger Hunt included teams of prominent Miami enthusiasts competing for a $ 5,000 donation to their charity of choice. Invitees took the streets in the most notable Porsche vehicles, which included the highly sought-after Macan S, Cayman, Boxster, Boxster GTS, Panamera Turbo S, Cayenne Turbo and 911 Targa 4S.

Some of Miami’s most influential business leaders, journalists and trend-setters attended the event—including real estate developer Gil Dezer, Vixen Workout Founder Janet Jones, Miami.com Editor Fred Gonzalez, Haute Living’s Hadley Henriette, Tara Ink’s Nick D’Annunzio, Million Dollar Listing’s Chad Carroll, Latin recording artist Fantine, and bloggers Daisy Olivera and “The Wordy Girl” Maria Tettamanti. After completing six clues and two bonus clues, the winner of the 2015 Ultimate Porsche Scavenger Hunt was: Janet Jones who donated the $ 5000 winnings to Live Like Bella Foundation for Childhood Cancer.

”We wanted enthusiasts of luxury cars to be able to experience what it’s like to drive a Porsche — whether it’s through social media or at THE COLLECTION — combined with the fun and excitement that’s part of being in Miami,” said Ken Gorin, President and CEO of THE COLLECTION. “It’s a great opportunity to share this experience with thousands of online supporters — through Instagram, Facebook and Twitter.”

The #PorscheScavengerHunt marks another exciting step forward in the realm of consumer engagement and digital marketing for luxury automotive brands. Using the latest in technology, GoPros, drones and cameras captured every moment from the iconic Miami destinations, which included The Biltmore Hotel, Kennedy Park, Coco Plum Circle, Marlins Park, Versailles and Wynwood. With technology from Stray Boots, which turns a physical map into a digital adventure, drivers followed the trail of clues that led them to these prominent Miami spots.

To enhance the live component of the event, all “hunters” were initially told to post on their social media accounts upon completion of each task. Points were awarded based on the amount of completed tasks, pictures posted on social media and time. The scavenger hunt finished with a cocktail toast at THE COLLECTION, where the winner was selected and received the $ 5,000 check for their charity of choice.

“As people’s concept of luxury evolves, it’s up to automotive brands to develop inventive partnerships and find creative ways to engage their audience,” said Erik Pavelka, CEO of Martini Media, the leaders in engaging the affluent online. “If your audience spends much of their day online, and it forms a big part of their consumer habits, then you have to give a digital brand experience that matches what they expect from your product.”

For more information on the newest vehicles from THE COLLECTION Porsche, visit http://thecollectionporschemiami.com/ or call us today at 305-444-5555.

About THE COLLECTION

On the corner of Bird Road and Ponce de Leon Boulevard in Coral Gables stands South Florida’s definitive luxury automobile destination, THE COLLECTION. President and CEO, Ken Gorin, a 36-year industry veteran in the exotic and luxury automobile business has built a world-class dealership housing the globe’s most celebrated automotive brands: Audi; Porsche; Ferrari; Maserati; Alfa Romeo; McLaren; Aston Martin and Jaguar. THE COLLECTION’s success is credited to outstanding service, exceeding customer expectations and to a staff that treats customers like members of their family. THE COLLECTION’s facilities include a state-of-the-art service department, parts facility, and boutique to outfit today’s high performance enthusiast. In October 2010, The Collection proudly inked a deal with seven-time NBA Miami HEAT Champion, ten-time NBA All-Star, and Olympic Gold Medalist, Dwyane Wade. He is now teamed up with THE COLLECTION as the face of the brand. To experience The COLLECTION, call 305.444.5555, or visit http://www.thecollection.com.    

About Martini Media:

Founded in 2008, Martini Media specializes in helping the world’s most prestigious brands engage the most affluent and influential online. Leveraging proprietary insights on how and where the affluent consume media, as well as unmatched access to the passion-based, niche sites this audience interacts with, Martini provides highly efficient, targeted reach into the affluent market. Headquartered in San Francisco, Martini has offices in New York, Chicago, Detroit, Los Angeles and London. Visit http://www.martinimediainc.com to learn more.







Athlete S


(PRWEB) November 14, 2014

The print component of Diabetes is distributed within today’s Home and Business subscription of the Toronto Star, with a circulation of approximately 230,433 copies and an estimated readership of 622,169. The digital component is distributed nationally through a vast social media strategy and across a network of top news sites and partner outlets. To explore the digital version of the campaign, click here.

The publication shares Sébastien Sasseville’s journey of running the entire 7500km breadth of Canada in an extraordinary nine-month long solo expedition with the aim of raising awareness. He notes, “My one hope is that people will know that with the right diet, the right tools, and the right attitude, they can pursue their dreams, even with diabetes.”

A Toronto-based team led by Dr. Daniel Drucker, Senior Investigator at Mount Sinai Hospital’s Lunenfeld-Tanenbaum Research Institute, has discovered innovative classes of type 2 diabetes therapies that will change the landscape for diabetes sufferers struggling to manage their condition. “Patients now have a great ability to manage diabetes effectively while avoiding hypoglycemia and weight gain,” and his discoveries have led to two completely new treatment methods. An editorial by Dr. Jan Hux, Chief Science Officer at the Canadian Diabetes Association, shares information about the Diabetes Charter for Canada and its aim to empower Canadians with diabetes and their caregivers, and to promote an environment that will support optimal health outcomes for them.

Special thanks to Merck Frosst Canada Ltd, Animas Canada, OneTouch, and Novo Nordisk Canada Inc. for their support and contributions in the making of this campaign.

About Mediaplanet

Mediaplanet is the leading independent publisher of content-marketing campaigns covering a variety of topics and industries. We turn consumer interest into action by providing readers with motivational editorial, pairing it with relevant advertisers, and distributing it within top newspapers and online platforms around the world.

Press Contact:

Joyce McCaffrey

joyce(dot)mccaffrey(at)mediaplanet(dot)com

416-583-2221







Health Beauty Life Magazine Fall 2014 Issue Hits Newsstands Across North America


Oceanside, CA (PRWEB) October 31, 2014

Health Beauty Life Media, the rising star of interactive media, is proud to announce that the fall issue of Health Beauty Life magazine has gone to press and will be available on newsstands as of November 4, 2014.

The fall edition showcases supermodel Kelly Emberg on the cover and features an in-depth travel section highlighting the city of Chicago. Exploring trends in celebrity, food, beauty & fashion, health & fitness, travel, and lifestyle, each issue of the magazine includes a mix of exclusive interviews, healthy and delicious cooking with some of the world’s finest chefs, beauty and fashion tips, and destination travel.

In addition to distribution to high-end salons, medical practitioners and through select Whole Foods outlets, the fall issue of Health Beauty Life magazine will also be available nationwide at Barnes & Noble and Books-A-Million retailers. Expanded distribution includes Duane Reade, Albertsons, Stop & Shop, Wegmans, and WalMart Canada, with planned expansion to Kroger stores for future issues.

Barnes & Noble currently operates 674 bookstores in 50 states and the District of Columbia with an additional 692 college bookstores at colleges and universities across the United States.

Books-A-Million is the second largest book retailer in the nation with over 250 stores in 31 states and the District of Columbia.

A subsidiary of the Walgreen Company, Duane Reade Inc. is a chain of pharmacy and convenience stores with over 250 stores in commercial and residential neighborhoods throughout New York.

Albertsons supermarkets are located in 200 stores spanning seven states, Stop & Shop offers more than 375 stores throughout New England, New York and New Jersey, while Wegmans, one of the largest private companies in the U.S., operates 83 regional supermarket locations along the East Coast.

Walmart Canada offers 148 discount stores and 234 supercentres throughout Canada.

A glossy 100-page publication, Health Beauty Life magazine retails in all outlets for $ 4.99.

About Patrick Dockry

Publisher, Executive Producer and Host, Patrick Dockry oversees the growing brand of Health Beauty Life, with media outlets including print, online and television.

About Health Beauty Life

Health Beauty Life magazine explores trends in celebrity, food, beauty & fashion, health & fitness, travel, and lifestyle. Each quarterly issue includes a signature mix of exclusive interviews, noteworthy lifestyle explorations, healthy cuisine, beauty tips, and getaway destinations.

Health Beauty Life magazine is nationally distributed in print with interactive QR coded articles and available globally through HealthBeautyLife.com.

For more information about Health Beauty Life magazine or Health Beauty Life TV, please visit HealthBeautyLife.com.

###